Collectively

Influencer Marketing

• Working in tandem with lead Producers and a larger cross-functional team, the Associate Producer contributes to program production across a variety of influencer marketing campaigns. This role reports to a Director of Production and is responsible for three crucial areas of production: project management, influencer casting and management, and program tracking and reporting.
• Project Management: Support all aspects of influencer marketing projects for top brands, working closely with Collectively Producers, Sr. Producers, Executive Producers and/or Directors to ensure projects are on time, on budget, and achieve objectives; Proactively update project status documents, both internal and external, including: influencer lists, weekly status agendas, client hubs, and, payment schedules); Oversee the schedule, documentation and communication of collaborator payments for specific projects; Prepare Collaborator agreements (contracts) and work with Business Affairs to ensure accurate and timely contracting; Contribute to internal and client calls, including creating agendas, maintaining status sheets, note taking and scheduling follow up meetings.; Learn to prepare first drafts of key production deliverables, including but not limited to- timelines, project discovery, campaign briefs, activation plans, abstract / content reviews, and production schedules.
• Influencer Casting & Management: Conduct influencer research and talent list development for Collectively campaigns, with thorough adherence to brand criteria and guidelines; Develop campaign invitation emails and sign up surveys; Support the lead Producer in conducting outreach to influencers and agents to generate interest and participation in campaigns, tracking rates, availability, and other key details during the recruitment process; Support client decision making by writing persuasive rationale for talent that illustrates their readiness and fit for specific projects, helping to connect their profile, feed, and strengths to program goals; Build client-facing influencer presentations that highlight influencer talent for Collectively campaigns.
• Program Tracking and Reporting: Set-up campaign tracking using our third-party software, ensuring information is thorough and accurate; Review Collaborator content to ensure adherence to requirements set forth by Collectively and Collectively's clients, working through revisions when necessary; Collect and manage any image, text, or video assets; Track and log all content (blog posts, social media updates); Identify potential issues (incomplete posts, failure to adhere to requirements, etc.) and proactively resolve as-needed.

Associate Producer, Influencer Marketing