Collective Measures | Media & Analytics

Media Director

Collective Measures | Media & Analytics

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Lead

About the role

  • Articulating cross channel media strategies and capabilities of the agency to clients, new prospects, and internally to agency staff
  • Educating internally and externally about media best practices and emerging trends
  • Working with account teams to develop media strategy briefs, pitches, and project plans
  • Developing and presenting strategic integrated media plans for key accounts inclusive of industry and audience research, media strategy, media mix, channel role and measurement strategy & KPIs
  • Supervising channel leads in the execution of media plans, including preparation of media budgets, audiences, measurement, contracts, and supporting materials
  • Leading a cross-functional team of media specialists to ensure media plans are being implemented and managed with strong performance results
  • Ensuring that client’s strategic marketing objectives are being met, effectively measured, and communicated to clients
  • Ensuring that performance metrics are established for each account and that there is coordinated effort among internal resources to deliver monthly reports, budget recaps, and ongoing performance reporting for clients
  • Participating in new business project assignments and pitches
  • Maintaining close contact with external media representatives, developing good business relationships and keeping a pulse on industry changes and best practices
  • Attending industry presentations to evaluate new information/services
  • Maintaining a high professional profile
  • Contributing to agency thought leadership internally and externally by sharing trends and new technologies, writing blog posts, sitting on panels, and public speaking
  • May have direct people management responsibilities after 120 days

Requirements

  • 10+ years of experience creating digital marketing plans with multiple digital & traditional media channels (paid search, paid social, display, organic search, video, audio, print, OOH)
  • Experience with planning & research tools to aid marketing and media planning
  • Strong focus on measurement and analytics
  • High attention to detail
  • Ability to prioritize and manage multiple projects simultaneously
  • Client-centric mindset
  • Solid professional presentation skills (written, visual and verbal)
  • Paid search experience is a plus
  • Experience working at or with an agency is preferred
Benefits
  • Participation in the Employee Stock Ownership Plan
  • Comprehensive health insurance plan options, including 100% paid plan
  • Employee dental, life and disability coverage, 100% paid
  • Participation in 401(K) Plan with generous employer match
  • Generous paid parental leave
  • Generous PTO policy, including 11 paid holidays per year
  • Employee wellness stipend + home office stipend
  • Commuter stipend (for hybrid employees)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmedia strategymeasurement strategyanalyticsmedia planningpaid searchpaid socialdisplay advertisingorganic searchvideo advertising
Soft Skills
client-centric mindsetpresentation skillsattention to detailproject managementcross-functional leadershipcommunicationrelationship buildingstrategic thinkingeducational skillsthought leadership