Collective Measures | Media & Analytics

Director of Integrated Video

Collective Measures | Media & Analytics

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $140,000 per year

Job Level

Lead

About the role

  • Enhance agency video planning practice in regard to local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans
  • Develop buying best practices across local and national linear television
  • Ensure strategic vision and work is understood and visible to the industry, the clients and the broader agency.
  • Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements.
  • Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders
  • Advise on tool needs, manage budget and assess usage.
  • Engage key clients as a media leader and linear expert
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.
  • Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs.
  • Continuous focus on revenue retention, increasing product adoption and media spend.
  • Support internal Collective Measures marketing efforts as a key contributor.
  • Participate in new business processes + pitches; inspire new business efforts.
  • Collaborate with strategy, brand and performance media leaders to drive best in class video and media strategy.
  • Foster a culture based on teamwork, collaboration, and intellectual curiosity.
  • Motivate, lead, and manage internal team members, working collaboratively to deliver work that meet our clients’ business objectives.
  • Maintain a focus on employee development, mentorship and coaching, incorporating regular feedback for all team members; foster close collaboration with individual team leaders.

Requirements

  • Bachelor’s degree, concentration in business, marketing, or advertising preferred; MBA or master’s degree is a plus
  • 12+ years of progressive levels of responsibility in media planning, buying with a focus on television, and 4-7+ years of demonstrated success in managing and leading people
  • Proven experience in delivering clear, strategic presentations to marketing executives
  • Demonstrated experience in managing a department and developing key talent
  • Understanding of cross channel paid media planning and buying with a focus on video
  • High competency level in MS Office with specific strengths in Excel and PowerPoint; comfort with various media tools, such as Nielsen, programmatic and contracting software
  • Able to work independently and balance multiple tasks.
Benefits
  • Participation in the Employee Stock Ownership Plan
  • Comprehensive health insurance plan options, including 100% paid plan
  • Employee dental, life and disability coverage, 100% paid
  • Participation in 401(K) Plan with generous employer match
  • Generous paid parental leave
  • Generous PTO policy, including 11 paid holidays per year
  • Employee wellness stipend + home office stipend
  • Commuter stipend (for hybrid employees)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media planningmedia buyingvideo strategycross channel paid mediastrategic presentationsbudget managementperformance metricsemployee developmentmentorshipcoaching
Soft skills
teamworkcollaborationleadershipcommunicationstrategic thinkingmotivationintellectual curiosityindependencetask managementclient engagement
Certifications
Bachelor’s degreeMBAmaster’s degree