Colibri Group

VP, Pharmacy Segment Leader

Colibri Group

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own the end-to-end lifecycle vision for the Pharmacy segment
  • Establish and maintain a cohesive segment strategy aligned to Colibri’s three-year plan and Pharmacy’s 2026 economic commitments
  • Ensure B2B and B2C experiences reinforce each other (e.g., enterprise workforce solutions connected to learner outcomes and content ecosystems)
  • Align B2B buyers, admins, and influencers around clear value narratives and ROI, especially in pharmacy enterprises
  • Identify and eliminate friction across journeys, platforms, content libraries, onboarding, and customer support loops
  • Be accountable for segment-level performance against quarterly and annual financial commitments, including renewal and retention durability, expansion / multi-product adoption, and growth wedges (esp. Technician Suite)
  • Define, own, and operationalize a driver-based metric system including activation, engagement, retention/renewal, expansion, usage intensity, time-to-value, and lifecycle conversion rates
  • Create a clear linkage between customer outcomes and economic outcomes (LTV, margin, NRR, pipeline efficiency)
  • Inform pricing strategies across both B2B and B2C, including testing methodologies and risk management on pricing model migrations
  • Lead and align cross-functional “pods” around the Pharmacy segment’s lifecycle outcomes and KPIs
  • Set segment operating rhythms including lifecycle KPI reviews, funnel and expansion reviews, experiment cadences, and customer feedback loops
  • Hold teams accountable to commitments, learning velocity, and customer outcomes
  • Serve as the primary internal voice of the Pharmacy segment with a deep understanding of customer needs, buyer dynamics, and market trends
  • Own executive-level customer engagement for B2B to ensure VOC drives prioritization, positioning, and lifecycle design
  • Maintain situational awareness of competitive pressure (e.g., Relias, HealthStream, Medbridge, ASHP, Wolters Kluwer/Simplifi)
  • Drive a consistent view of “what customers value” into segment strategy, GTM messaging, and product investment
  • Lead and participate in all pharmacy advisory boards and ensure translation of learnings into full segment strategy

Requirements

  • Has owned outcome-based growth for a B2B (or B2B2C) segment with complex buyer/admin/learner dynamics
  • Has experience in pharmacy (retail and/or hospital) and/or closely adjacent fields; can engage enterprise healthcare executives and translate VOC into decisions
  • Strong systems thinker: can connect product, platform, customer success, sales, marketing, and GTM mechanics into measurable loops
  • Comfortable leading through influence and shared metrics rather than direct authority
  • Experience with GTM client onboarding and documentation
  • Experienced in enterprise lifecycle motions: onboarding, adoption, expansion, renewal, multi-product penetration
  • Highly analytical: can build driver-based models, spot friction, and run experimentation with product market fit

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
outcome-based growthdriver-based metric systempricing strategiesGTM client onboardingcustomer engagementanalytical modelingexperiment designmulti-product adoptioncustomer successlifecycle conversion rates
Soft skills
systems thinkinginfluenceleadershipaccountabilitycommunicationcollaborationstrategic alignmentcustomer focusproblem-solvingadaptability