Performance Marketing Manager
CoLab Software
full-time
Posted on:
Location Type: Remote
Location: Canada
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About the role
- Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
- Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation.
- Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data.
- Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative.
- Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint.
- Report on performance in a way that explains not just what happened, but why
Requirements
- 4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes.
- Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management.
- Demonstrated success improving paid performance over time
- Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts
- Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
- Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams.
Benefits
- Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching.
- Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media performanceLinkedIn paid socialaudience strategycreative testingcampaign architecturebudget managementdata synthesisperformance optimizationexperiment designB2B SaaS
Soft Skills
clear communicationconfident communicationdata interpretationcross-functional collaborationcreativityanalytical thinkingproblem-solvingadaptabilityinfluencing skillsbias towards experimentation