Coinbase

Director of Social Marketing

Coinbase

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $253,895 - $298,700 per year

Job Level

Lead

Tech Stack

Web3

About the role

  • Own the development and execution of Coinbase’s social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders that best engages with two core audiences - the crypto curious and the crypto forwards
  • Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns
  • Accelerate growth in our social followings and engagement rates across all channels
  • Establish rigor and best practices for how we work cross functionally with Product, Comms, Policy, and Brand to clearly articulate our point of difference
  • Drive reporting and learnings through clear data-driven measurements
  • Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships
  • Strategically coordinate with Exec Leadership Team in moments of crisis or emergency, and thoughtfully advise on urgent communications
  • Manage a team of social strategists and content managers to flawlessly execute the strategy you’ve built

Requirements

  • 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a combination of in-house and agency experience strongly preferred
  • 5+ years of experience leading social marketing teams
  • Clear track record of articulating strategy and gathering buy-in from stakeholders, as well as driving repeatable formats that engage
  • Deep understanding of brand and social metrics, and an ability to connect them back to business objectives
  • Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders
  • Ability to chart a course for team members and guide them from strategy thru execution and measurement
  • Can successfully build trusting relationships with executive stakeholders, and is looked to as a trusted advisor when urgency and fast action are paramount