Product Marketing Manager, Consumer
Coinbase
full-time
Posted on:
Location Type: Hybrid
Location: California • United States
Visit company websiteExplore more
Salary
💰 $140,080 - $164,800 per year
About the role
- Be the voice of the customer: immerse yourself in the prediction markets ecosystem and understand which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
- Develop growth strategies and tactics: ideate, refine, and execute growth strategies for ongoing news and big events (e.g. sports tournaments, elections). You’ll be using channels and tactics like social, email/push, influencers, paid ads, events, and incentives
- Lead product and feature launches: put together go to market strategy for feature launches like parlays
- Measure and report against the performance of product marketing initiatives
- Think big about the future of prediction markets and how we can use them to better predict outcomes and make the world aware of these predictions
Requirements
- Minimum of 5 years of marketing experience within the trading/crypto space or the FinTech space
- Demonstrated track record of ideating and implementing growth strategies on products
- Demonstrated track record of creating customer segmentation and insights
- Powerful storyteller: written, verbal, and visual
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding project management skills
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Demonstrated ability to collaborate effectively across multiple teams
Benefits
- Health insurance
- Retirement plans
- Stock options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth strategiescustomer segmentationdata analysisproduct marketinggo to market strategyperformance measurementquantitative skillsdeductive skillsproject management
Soft Skills
storytellingcollaborationcommunicationself-starterproblem-solving