Cohere

Brand Marketing Manager – Campaigns

Cohere

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Develop and implement paid media strategies to drive broad brand awareness across digital channels (social media, display, video, search, etc.); out-of-home advertising; audio advertising / podcasts; and more
  • Collaborate with media agency partners to plan, buy, and optimize campaigns that reach target audiences and build Cohere brand recognition
  • Monitor campaign performance each workday, make data-driven optimizations, and report on KPIs including reach, impressions, frequency, brand lift, and engagement
  • Manage media budgets effectively, ensuring optimal ROI and efficient spending
  • Conduct regular competitive analysis to identify opportunities and benchmark performance
  • Prepare regular performance reports for leadership, highlighting insights and recommendations
  • Collaborate with marketing, design, and sales teams to ensure alignment on brand messaging and goals
  • Work with creative teams to develop and test new messaging variants
  • Stay current with digital advertising trends, platform updates, and emerging opportunities

Requirements

  • 3-5 years in leading brand marketing campaigns on digital and traditional channels, with demonstrated ability to build platform-specific strategies and drive measurable awareness growth. B2B experience and/or tech industry experience preferred.
  • Ability to create and amplify content that stands out in a crowded digital landscape, working with our Design and Content teams.
  • Skill in analyzing trends, audience behavior, and performance to inform decisions.
  • Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.
  • Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.
  • Interest in leveraging AI tools for content creation and optimization, even without prior experience.
Benefits
  • An open and inclusive culture and work environment
  • Work closely with a team on the cutting edge of AI research
  • Weekly lunch stipend, in-office lunches & snacks
  • Full health and dental benefits, including a separate budget to take care of your mental health
  • 100% Parental Leave top-up for up to 6 months
  • Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
  • Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
  • 6 weeks of vacation (30 working days!)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategiesdigital advertisingcampaign optimizationdata analysisKPI reportingcompetitive analysisbrand marketingcontent creationaudience behavior analysisROI management
Soft Skills
teamworkcollaborationcommunicationcreativitydata-driven decision makingadaptabilityinsight generationstrategic thinkingproblem-solvingleadership