Cognyte

Product Marketing Manager

Cognyte

full-time

Posted on:

Origin:  • 🇺🇸 United States • District of Columbia, Washington

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Salary

💰 $125,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Go-to-Market (GTM): Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives.
  • Customer Expansion: Work closely with business stakeholders to maximize business potential of existing/new customers.
  • Sales Enablement: Create sales collateral, battle cards, training materials, and presentations to support the go-to-market teams.
  • Positioning & Messaging: Develop clear and differentiated messaging and value propositions.
  • Campaign Strategy: Collaborate with Corporate Marketing to generate and execute marketing campaigns, Develop customer case studies and success stories and Drive brand awareness initiatives in North America.
  • Competition and Market Trends : Analyze Market trends and follow competitors’ product campaigns.
  • Event Support & Field Marketing : Research and identify strategic industry events, conferences, and trade shows and provide pre-event, on-site, and post-event support to the sales team initiatives.

Requirements

  • 5 – 7 years of experience in Product Marketing, Brand Marketing, or related roles (experience level may vary by company).
  • Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation.
  • Excellent communication, storytelling, and presentation skills.
  • Experience in cross-functional collaboration, especially with Product Management, Corporate Marketing and Sales.
  • Bachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.
  • Familiarity with intelligence practices and technologies – a big advantage
  • Willingness to travel for at least 15%.
  • Location: Washington DC area is a plus