B2B Product Marketing Lead
ClassDojo
Product Marketing Manager
Cognyte
full-time
Posted on:
Location: District of Columbia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives.
- Work closely with business stakeholders to maximize business potential of existing/new customers
- Create sales collateral, battle cards, training materials, and presentations to support the go-to-market teams.
- Positioning & Messaging: Develop clear and differentiated messaging and value propositions.
- Campaign Strategy: Collaborate with Corporate Marketing to generate and execute marketing campaigns, Develop customer case studies and success stories and Drive brand awareness initiatives in North America.
- Competition and Market Trends : Analyze Market trends and follow competitors’ product campaigns.
- Event Support & Field Marketing : Research and identify strategic industry events, conferences, and trade shows and provide pre-event, on-site, and post-event support to the sales team initiatives.
Requirements
- 5 – 7 years of experience in Product Marketing, Brand Marketing, or related roles (experience level may vary by company).
- Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation.
- Excellent communication, storytelling, and presentation skills.
- Experience in cross-functional collaboration, especially with Product Management, Corporate Marketing and Sales.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- MBA is a plus.
- Familiarity with intelligence practices and technologies – a big advantage
- Willingness to travel for at least 15%.
- Location: Washington DC area is a plus
