Product Marketing Manager
Radformation
Product Marketing Manager
Cognyte
full-time
Posted on:
Location: Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Drive go-to-market strategies and marketing initiatives in the United States (remote, Washington, D.C. area preferred)
- Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives
- Work closely with business stakeholders to maximize business potential of existing/new customers
- Create sales collateral, battle cards, training materials, and presentations to support go-to-market teams
- Develop clear and differentiated positioning and messaging and value propositions
- Collaborate with Corporate Marketing to generate and execute marketing campaigns
- Develop customer case studies and success stories and drive brand awareness initiatives in North America
- Analyze market trends and competitors' product campaigns
- Research and provide pre-event, on-site, and post-event support for industry events, conferences, and trade shows
Requirements
- 5–7 years of experience in Product Marketing, Brand Marketing, or related roles
- Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation
- Excellent communication, storytelling, and presentation skills
- Experience in cross-functional collaboration with Product Management, Corporate Marketing and Sales
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus)
- Familiarity with intelligence practices and technologies – a big advantage
- Willingness to travel for at least 15%
- Washington, D.C. area is a plus
