Cognyte

Product Marketing Manager

Cognyte

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $125,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Drive go-to-market strategies and marketing initiatives in the United States (remote, Washington, D.C. area preferred)
  • Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives
  • Work closely with business stakeholders to maximize business potential of existing/new customers
  • Create sales collateral, battle cards, training materials, and presentations to support go-to-market teams
  • Develop clear and differentiated positioning and messaging and value propositions
  • Collaborate with Corporate Marketing to generate and execute marketing campaigns
  • Develop customer case studies and success stories and drive brand awareness initiatives in North America
  • Analyze market trends and competitors' product campaigns
  • Research and provide pre-event, on-site, and post-event support for industry events, conferences, and trade shows

Requirements

  • 5–7 years of experience in Product Marketing, Brand Marketing, or related roles
  • Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation
  • Excellent communication, storytelling, and presentation skills
  • Experience in cross-functional collaboration with Product Management, Corporate Marketing and Sales
  • Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus)
  • Familiarity with intelligence practices and technologies – a big advantage
  • Willingness to travel for at least 15%
  • Washington, D.C. area is a plus