Events

• Lead our portfolio of events and collaborate with other go-to-market team members to increase awareness, build community, and fuel new revenue opportunities.
• Manage full event lifecycle and experiences from planning, budgeting, to post-event analysis including but not limited to virtual roundtables, conferences and in-person meetups.
• Collaborate with internal teams, including Sales, Marketing, and Customer Success, to determine event scope and ensure all teams are aligned on the event plan, objectives, and event logistics.
• Conduct retrospectives after each event to analyze performance, identify what worked, and what to improve upon.
• Handle post-event nurture, lead generation and handoff and regularly report on event ROI with the support of the Demand Generation Manager.
• Research, source, and create memorable marketing materials that will be used to showcase.
• Delivering Cognota’s brand at events, including booths, pop-up banners, swag, and printed materials.
• Create and implement marketing strategies with partners to achieve objectives like revenue growth, increased market share, and enhanced brand visibility.
• Collaborate with cross-functional teams, including sales, marketing, customer success, and product to develop and execute partner marketing strategies and initiatives.
• Stay up-to-date with industry trends, competitive landscape, and partner ecosystem developments to identify new marketing opportunities.
• Build and maintain strong, productive relationships with partners by understanding their goals and resources, and ensuring consistent communication.
• Develop and provide partners with marketing collateral such as presentations, brochures, whitepapers, and case studies, and co-create content for joint promotions.
• Manage the budget allocated to partner programs, ensuring funds are used efficiently and effectively.
• Organize and support joint events, trade shows, webinars, and meetups to promote products and connect with potential customers.

Events & Partner Marketing Manager – Maternity Leave Contract

Edmonton Industry Event

Events Coordinator

Bilingual Marketing and Events Co-ordinator – B2B2C

Event Manager, Coordinator