Strategic Events Marketing Manager
Samsara
Events & Partner Marketing Manager – Maternity Leave Contract
Cognota
contract
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead our portfolio of events and collaborate with other go-to-market team members to increase awareness, build community, and fuel new revenue opportunities.
- Manage full event lifecycle and experiences from planning, budgeting, to post-event analysis including but not limited to virtual roundtables, conferences and in-person meetups.
- Collaborate with internal teams, including Sales, Marketing, and Customer Success, to determine event scope and ensure all teams are aligned on the event plan, objectives, and event logistics.
- Conduct retrospectives after each event to analyze performance, identify what worked, and what to improve upon.
- Handle post-event nurture, lead generation and handoff and regularly report on event ROI with the support of the Demand Generation Manager.
- Research, source, and create memorable marketing materials that will be used to showcase.
- Delivering Cognota’s brand at events, including booths, pop-up banners, swag, and printed materials.
- Create and implement marketing strategies with partners to achieve objectives like revenue growth, increased market share, and enhanced brand visibility.
- Collaborate with cross-functional teams, including sales, marketing, customer success, and product to develop and execute partner marketing strategies and initiatives.
- Stay up-to-date with industry trends, competitive landscape, and partner ecosystem developments to identify new marketing opportunities.
- Build and maintain strong, productive relationships with partners by understanding their goals and resources, and ensuring consistent communication.
- Develop and provide partners with marketing collateral such as presentations, brochures, whitepapers, and case studies, and co-create content for joint promotions.
- Manage the budget allocated to partner programs, ensuring funds are used efficiently and effectively.
- Organize and support joint events, trade shows, webinars, and meetups to promote products and connect with potential customers.
Requirements
- 5 -7 years of relevant professional experience
- Proficiency in Asana, Hubspot, Salesforce and Zoom Webinars is preferred
- Detail-orientated and proven organizational abilities.
- Ability to effectively prioritize changing requirements, projects, and initiatives
- Strong organizational and event coordination skills with the ability to manage multiple projects simultaneously and independently.
- Ability to meet deadlines and work well under pressure, maintaining accuracy and quality.
- Collaborative and team-oriented with a positive attitude, sense of humor, and resilience.
- Ability to work efficiently both independently and as part of a team.
- Extra points if
- You have past partner/co-marketing experience
- You have knowledge of the L&D industry and vendors
- You have experience using generative AI tools to increase efficiency
Benefits
- Medical, dental, vision and extended health coverage from day one.
- Unlimited vacation days.
- Monthly “You Days” when the whole company gets the day off to recharge and focus on themselves.
- Paid time off on your birthday to celebrate and enjoy a day just for you.
- Professional development opportunities through access to internal mentors and a huge library of learning and development content.
- A flexible, remote-first way of working.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event managementlead generationmarketing strategybudget managementpost-event analysiscollateral developmentpartner marketingproject managementcontent creationdata analysis
Soft skills
organizational skillscollaborationcommunicationprioritizationtime managementattention to detailresilienceteam-orientedproblem-solvingadaptability
