COGNNA

Growth Marketing Lead

COGNNA

full-time

Posted on:

Location Type: Remote

Location: Egypt

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Job Level

Senior

About the role

  • **Demand Generation Strategy: **Identify new customer segments and develop multi-channel strategies to drive high-quality traffic to our digital properties.
  • **Performance Media Management:** Manage and optimize the advertising budget across Google (Search, Display, YouTube), LinkedIn, and Meta. You’ll be responsible for everything from bid strategy to creative testing.
  • **Technical Tracking & Attribution:** Own the implementation of GA4, Google Tag Manager (GTM), and custom conversion tracking to ensure every dollar of spend is accounted for.
  • **High-Conversion Landing Pages: **Lead the creation and optimization of campaign-specific landing pages, ensuring the messaging resonates and the user journey is frictionless.
  • **Conversion Rate Optimization (CRO): **Run constant A/B tests on copy, design, and forms to maximize the percentage of visitors who convert into leads.
  • **ABM & Precision Targeting**: Deploy ABM ads and build Lookalike Audiences to put our brand in front of high-value decision-makers.
  • **Data Intelligence & Sales Alignment:** Research prospects and clean data to ensure the sales team is working with the highest quality leads possible.

Requirements

  • **Experience: **5+ years in Demand Generation, Growth Marketing, or Performance Marketing with a focus on B2B SaaS.
  • **Channel Expertise: **Expert-level knowledge of Google Ads (including Performance Max and YouTube), LinkedIn Campaign Manager, and Meta Business Suite.
  • **Technical Toolkit: **Hands-on experience with GTM, GA4, Looker Studio, and landing page builders like Unbounce or Instapage.
  • **Budget Mastery: **Proven track record of managing seven-figure annual ad spends ($10M+ cumulative preferred) while maintaining efficient CPA/ROAS.
  • **Analytical Rigor: **Strong proficiency in CRM hygiene (Salesforce/HubSpot) and data-backed decision-making.
Benefits
  • 💰 **Competitive Package:** Salary + equity options + saving plan
  • 🧠 **Work with Experts:** Collaborate with AI, security, and product leaders shaping the future of cybersecurity
  • 🚀 **High Impact Role:** Your code defines how users experience cutting-edge security technology
  • 🌍 **Global Exposure:** Be part of a team driving cybersecurity innovation across international markets
  • 🧘 **Flexible Culture:** Remote-friendly, outcome-driven, and built on trust
  • 📈 **Growth Opportunity:** Access to continuous learning, certifications, and career acceleration in a fast-growing startup
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Demand GenerationGrowth MarketingPerformance MarketingConversion Rate OptimizationA/B TestingData Analysis
Soft Skills
Analytical RigorResearchData Cleaning