COGNNA

Growth Marketing

• **Demand Generation Strategy: **Identify new customer segments and develop multi-channel strategies to drive high-quality traffic to our digital properties.
• **Performance Media Management:** Manage and optimize the advertising budget across Google (Search, Display, YouTube), LinkedIn, and Meta. You’ll be responsible for everything from bid strategy to creative testing.
• **Technical Tracking & Attribution:** Own the implementation of GA4, Google Tag Manager (GTM), and custom conversion tracking to ensure every dollar of spend is accounted for.
• **High-Conversion Landing Pages: **Lead the creation and optimization of campaign-specific landing pages, ensuring the messaging resonates and the user journey is frictionless.
• **Conversion Rate Optimization (CRO): **Run constant A/B tests on copy, design, and forms to maximize the percentage of visitors who convert into leads.
• **ABM & Precision Targeting**: Deploy ABM ads and build Lookalike Audiences to put our brand in front of high-value decision-makers.
• **Data Intelligence & Sales Alignment:** Research prospects and clean data to ensure the sales team is working with the highest quality leads possible.

Growth Marketing Lead

QA Automation Engineer

• **AI Enablement: **Research, pilot, and implement AI tools (LLMs, generative AI agents, and specialized AI platforms) to boost departmental productivity.
• **Workflow Orchestration:** Integrate our tech stack (SaaS tools, internal databases, and APIs) using a mix of custom code (Python) and advanced orchestration platforms (e.g., Make.com, n8n, Zapier).
• **Change Management: **Act as a "Internal Consultant" to train teams on new automated tools and ensure high adoption rates for AI initiatives.
• **Performance Tracking:** Measure and report on time-savings and ROI generated by your automated solutions.
• **Cross-Departmental Automation:** Build and own end-to-end workflows such as:
• **HR:** Automated onboarding/offboarding, smart case creation, and candidate screening flows.
• **Marketing:** AI-assisted content distribution, automated lead enrichment, and performance reporting.
• **Operations:** Intelligent document processing and automated data synchronization across platforms.