Cogent Security

Director of Product Marketing

Cogent Security

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

AssemblyCyber Security

About the role

  • Define and evolve Cogent's core narrative: category, differentiation, "why now," and "why us."
  • Build segmentation and ICP clarity and tailor messaging by persona and use case.
  • Own competitive positioning, battlecards, and win/loss insights.
  • Create and maintain the core sales deck(s), demo storyline inputs, one-pagers, and solution briefs.
  • Build enablement that improves conversion at each stage: discovery, demo, POC, security review, close.
  • Partner with the sales team on objection handling, pricing/packaging narratives, and proof points.
  • Own product and feature launch strategy, both internal readiness and external storytelling.
  • Write product web pages and solution pages that are crisp, credible, and conversion-aware.
  • Build content that supports evaluation: evaluation guides, operationalization docs, ROI/value frameworks.
  • Turn customer outcomes into proof: case studies, quantified value, reference-ready narratives.
  • Partner with CS on customer councils, reference loops, and voice-of-customer insights.
  • Use AI to accelerate drafts, variants, and repurposing while maintaining high standards, and accuracy.

Requirements

  • 7-10+ years in B2B product marketing, with a strong cybersecurity background.
  • Deep familiarity with enterprise security buyers and workflows.
  • Proven ability to create positioning, sales decks, web copy, enablement, competitive assets, and launch plans.
  • Excellent writing, taste, and clarity. You can explain complex security concepts simply and credibly.
  • Experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies.
  • Experience with channel partners, co-sell motions, and partner enablement.
  • Experience supporting technical evaluations/POCs and security review processes.
Benefits
  • Competitive salary
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B product marketingcybersecuritypositioningsales decksweb copyenablementcompetitive assetslaunch plansvulnerability managementexposure management
Soft Skills
excellent writingclarityability to explain complex conceptstaste