Cogent Security

Product Marketing

• Define and evolve Cogent's core narrative: category, differentiation, "why now," and "why us."
• Build segmentation and ICP clarity and tailor messaging by persona and use case.
• Own competitive positioning, battlecards, and win/loss insights.
• Create and maintain the core sales deck(s), demo storyline inputs, one-pagers, and solution briefs.
• Build enablement that improves conversion at each stage: discovery, demo, POC, security review, close.
• Partner with the sales team on objection handling, pricing/packaging narratives, and proof points.
• Own product and feature launch strategy, both internal readiness and external storytelling.
• Write product web pages and solution pages that are crisp, credible, and conversion-aware.
• Build content that supports evaluation: evaluation guides, operationalization docs, ROI/value frameworks.
• Turn customer outcomes into proof: case studies, quantified value, reference-ready narratives.
• Partner with CS on customer councils, reference loops, and voice-of-customer insights.
• Use AI to accelerate drafts, variants, and repurposing while maintaining high standards, and accuracy.

Director of Product Marketing

Marketing

• Run executive dinners, roundtables, and small-format CISO/VM leader programs.
• Build regional field plans with Sales: target account lists, goals, offers, follow-up motions.
• Own major event strategy and execution (RSA, Black Hat, relevant regional events), including meetings programs.
• Create repeatable partner event kits: agenda, talk tracks, landing pages, follow-up.
• Coordinate co-sponsored events and partner roadshows aligned to pipeline goals.
• Enable partners with the right assets and plays to generate through-partner demand.
• Coordinate ABM-lite plays: invites, gifting (where appropriate), exec outreach support, and deal acceleration events.
• Work with demand gen to retarget event attendees and target accounts.
• Own field marketing calendar, budgets, vendors, and logistics.
• Track event ROI tied to pipeline, meetings, and progression. Run retro reviews and iterate.

Senior Field Marketing Manager – Enterprise, Channel

Content Marketing Manager

• Own Cogent's organic social strategy and execution (primary: LinkedIn; secondary: X/Reddit/Instagram/TikTok as appropriate).
• Create a weekly content cadence across POV, product value, customer proof, research packaging, and culture/talent content.
• Build "content series" that compound over time (e.g., weekly VM insights, AI security myths, remediation playbooks).
• Ghostwrite for CEO, CTO, and key leaders with a strong point of view and consistent tone.
• Build repeatable systems for capturing raw material: interviews, Slack mining, call notes, research briefs.
• Produce and edit content: short videos, motion-lite explainers, quote cards, carousels, blog-to-social repurposing.
• Use AI tools to accelerate ideation, drafting, editing, and versioning while keeping quality and credibility high.
• Manage paid influencer/creator relationships (selectively and tastefully) aligned to enterprise security audiences.
• Build partnerships with practitioners and communities for content collaborations: podcasts, AMAs, guest posts.
• Turn threat research, AI research, or product insights into marketable stories with clear narratives and guardrails.
• Coordinate with PMM on accuracy, claims, and launch timing.

Senior Manager, Content and Community

Performance Marketing

• Launch and scale paid programs across LinkedIn, Meta (FB/IG), Reddit, and selective test channels.
• Develop an experimentation roadmap: audiences, offers, landing pages, creative formats, and funnel stages.
• Design full-funnel programs: target account awareness, engaged retargeting, meeting conversion.
• Create or manage production of high-quality creative: static, carousel, and especially short-form video.
• Use AI-native workflows to generate variants (hooks, cuts, captions, thumbnails) while maintaining brand and security credibility.
• Partner with Product Marketing to make sure claims are defensible and messaging is consistent.
• Define what "success" means beyond leads: engaged target accounts, meeting rate, pipeline per dollar.
• Build measurement that ties spend to outcomes (CRM integration, attribution approach, reporting cadence).
• Run weekly creative and campaign performance reviews. Iterate fast.
• Partner with web/PMM to build landing pages that convert: value clarity, proof, minimal friction.
• Improve conversion rates and meeting flows without leaning on cold email/calls.

Senior Manager, Paid Social and Digital Acquisition

Sales

• Drive net-new enterprise logo acquisition as well as expansion within existing strategic accounts.
• Lead complex sales cycles involving CISOs, CIOs, and other executive stakeholders.
• Work closely with strategic channel partners to accelerate enterprise traction
• Attend industry events and build the company brand

Regional Sales Manager

Solutions Engineer

• Engage with customers to deliver polished demos and technical deep dive sessions
• Design and run POC engagements end to end to ensure that customers understand the technical value of the Cogent solution
• Work closely with AEs on deal strategy and sales cycles
• Collaborate with R&D on product enhancements and roadmap feedback
• Partner with Customer Success on pre sales → post sales handoffs

Director of Product Marketing

Senior Field Marketing Manager – Enterprise, Channel

Senior Manager, Content and Community

Senior Manager, Paid Social and Digital Acquisition

Regional Sales Manager

Solutions Engineer – US West