Cogent Security

Growth Marketing

• Own and refine the ICP and target audiences for campaigns
• Operate and extend the signal layer for analysis
• Design plays for targeted outreach
• Run rapid experiments to measure outcomes
• Maintain a play library for reps and partners
• Implement lifecycle automation in HubSpot for lead management
• Conduct targeted campaigns for market engagement
• Use events for high-leverage delivery of plays
• Manage vendor ecosystem and partner on strategies
• Operate multi-agent systems alongside the GTM Engineer

Growth Hacker

Revenue Operations

• Right hand to the Head of Growth across the operating rhythm: pod calls, forecast calls, pipe jams. Surface what needs action and shepherd it through to follow-through
• Pipeline hygiene: define when opportunities should be created versus when accounts belong on a target list, design the staging discipline, and keep the pipeline data trustworthy
• Conversion analysis across the full funnel: how things convert at each stage, on what time frame, by source, by rep. Diagnose where deals stall, classify why, and partner with sales leadership on improving the rates
• Maintain target account lists per rep per territory and translate the ICP into targeting reps and partners can actually use
• Weekly closed-loss and DQ analysis. Look for DQ'd pipeline worth reactivating when product or market conditions change
• Run forecast operations so the forecast call becomes a decision-making tool, not a status update. Track actuals against targets and surface risk early
• Use deal scoring signals to prioritize where leadership spends time and which deals need intervention
• Capacity planning as the team scales: rep productivity, POV prioritization, territory balancing, and resource allocation
• Per-rep performance analysis: deal velocity, conversion rates, activity patterns, win/loss trends. Surface what works and help close the gap
• Design the sales process alongside sales leadership: opportunity criteria, stage gating, required fields, DQ reasons that feed back to product
• Help close the enablement gap. Tools and automation exist but reps don't always use them. Make the right behavior the easy one
• Partner strategy: spiff programs, channel investment decisions, and working with the Director of Strategic Partnerships on where to double down based on performance data
• Build business cases for new GTM motions: risk assessments, no-POV deals, expansion plays
• Every week looks a little different. The role flexes with what the business needs

Revenue Operations – RevOps

• Build lifecycle automation in HubSpot: lead scoring, routing logic, nurture sequences, and recycling workflows
• Launch targeted campaigns: competitive displacement, product urgency, and market-timing plays
• Stand up paid digital: LinkedIn ads, Google search, AI relevancy campaigns
• Own post-event conversion. Build the system that turns a conference badge scan into a qualified meeting within days
• Score, segment, and activate the existing contact database through nurture sequences
• Turn intent signals into pipeline: take account intelligence, competitive displacement data, and engagement signals and build campaigns that reach the right buyer at the right moment
• Implement multi-touch attribution so every campaign has a measurable line to pipeline and revenue
• Decide what we invest in and why. Evaluate every event against ICP fit, expected pipeline ROI, and cost efficiency
• Pre-event: enrich the registration list with intent signals, identify high-value targets, brief reps
• At-event: quarterback the team across booth, activations, dinners, and hallway conversations
• Post-event: build follow-up sequences, run the debrief, capture what worked
• Manage the vendor ecosystem: contracts, deliverables, spend, renewals
• Extract market intelligence at scale: what's resonating, what objections keep coming up, what competitors are saying. Feed it back into product, messaging, and campaign strategy
• Partner with PMM on in-person messaging and talk tracks
• Build repeatable playbooks and SOPs so the field program scales without scaling headcount linearly
• Feed the reporting layer. Dashboards and analytics infrastructure exist. You make sure campaign and field data flows cleanly into the models
• Execute channel programs in field alongside the Director of Strategic Partnerships: partner activation at events, co-marketing, spiff execution, deal reg tracking, payout systems
• Design and operate multi-agent AI systems alongside our GTM engineer

Technical Account Manager

• Own the end-to-end deployment journey for new customers, from technical kickoff through go-live and early adoption milestones
• Build and maintain customer-specific deployment plans, including timelines, success criteria, integration requirements, and risk mitigation
• Serve as the primary technical point of contact during deployment
• Lead architecture and integration discussions
• Troubleshoot complex technical issues during rollout
• Develop reusable playbooks, runbooks, and deployment artifacts
• Partner with Sales and Customer Success to identify expansion opportunities
• Advocate for customers internally by surfacing product gaps and deployment friction to Product and Engineering
• Contribute to internal tooling and process improvements

Technical Recruiter

• Partner directly with founders and team leads to define hiring needs and close roles fast
• Think creatively about how to source, engage, and convert top talent
• Create steady, high-quality pipelines through outbound sourcing, referrals, and proactive talent mapping
• Develop, track, and improve metrics (e.g., time‐to‐hire, source effectiveness, candidate quality, funnel conversion)
• Build scalable recruiting systems and processes