Cofertility

Head of Marketing

Cofertility

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own Cofertility’s growth engine end-to-end, driving efficient, scalable acquisition across both sides of the marketplace (donors and intended parents)
  • Build and evolve a multi-channel marketing strategy spanning paid, organic, lifecycle, partnerships, and emerging channels
  • Drive performance marketing with a strong data-driven experimentation mindset, while expanding beyond Meta and Google into non-obvious, high-leverage acquisition channels
  • Own and optimize the full funnel from first touch through conversion and retention, with a relentless focus on improving CAC, partnering closely with our tech team on website and lifecycle optimization
  • Develop and maintain a rigorous measurement and attribution framework to inform prioritization and resource allocation
  • Evolve and steward Cofertility’s brand, messaging, and storytelling, ensuring a consistent and compelling presence across all touchpoints, including as Cofertility enters new verticals
  • Leverage AI tools and systems to increase speed, output, and efficiency across creative, testing, and analytics
  • Lead and develop a lean, high-performing full-time team plus external partners, operating as a player-coach willing to get into the weeds

Requirements

  • 8–12+ years of well-rounded marketing experience with significant ownership of growth and acquisition, minimum of 3 years in management/leadership experience
  • Experience scaling a high-growth DTC startup (ideally consumer health, marketplace, or consumer services)
  • Proven track record of driving efficient growth and unlocking scale with new channels, both paid and organic
  • Highly analytical; think in funnels, cohorts, and lifecycle stages, and is comfortable building measurement frameworks to track and improve them
  • Strong foundation in performance marketing with the ability to go beyond standard playbooks and channels
  • Comfort leading organic channels - organic social, partnerships, PR, SEO, etc.
  • Track record of managing and developing lean, high-performing teams
  • Strong gut instinct for what will resonate with different audiences; ability to explain a nuanced offering simply
  • Able to develop rapid working fluency in new domains, including healthcare and fertility.
Benefits
  • We are a fully remote team
  • Communication using Slack, Gmail, Zoom
  • Autonomy for team members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdata-driven experimentationmeasurement frameworkscustomer acquisition cost (CAC)funnel optimizationorganic socialSEOpartnershipsanalyticsgrowth marketing
Soft Skills
leadershipteam developmentanalytical thinkingstorytellingcommunicationstrategic thinkingaudience understandingcollaborationadaptabilityplayer-coach mentality