Cofertility

Chief Marketing Officer

• Own Cofertility’s growth engine end-to-end, driving efficient, scalable acquisition across both sides of the marketplace (donors and intended parents)
• Build and evolve a multi-channel marketing strategy spanning paid, organic, lifecycle, partnerships, and emerging channels
• Drive performance marketing with a strong data-driven experimentation mindset, while expanding beyond Meta and Google into non-obvious, high-leverage acquisition channels
• Own and optimize the full funnel from first touch through conversion and retention, with a relentless focus on improving CAC, partnering closely with our tech team on website and lifecycle optimization
• Develop and maintain a rigorous measurement and attribution framework to inform prioritization and resource allocation
• Evolve and steward Cofertility’s brand, messaging, and storytelling, ensuring a consistent and compelling presence across all touchpoints, including as Cofertility enters new verticals
• Leverage AI tools and systems to increase speed, output, and efficiency across creative, testing, and analytics
• Lead and develop a lean, high-performing full-time team plus external partners, operating as a player-coach willing to get into the weeds

Head of Marketing