CodeRabbit

Director of Demand Generation

CodeRabbit

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Job Level

Lead

About the role

  • Own marketing-sourced outcomes across PQLs, self-serve revenue, and sales-assisted pipeline. Deliver on quarterly targets, forecasts, and budget allocation.
  • Build and run integrated campaigns across core use cases, segments, and personas. Align messaging, offers, and conversion paths with PMM, Content.
  • Own performance across paid search, paid social, retargeting, SEO, and partner co-marketing. Scale what works, aggressively!
  • Drive conversion from click to signup or install to activation to expansion. Own landing page strategy, experimentation cadence, and conversion improvements.
  • Partner with Product and Growth to define activation events and PQL thresholds. Build lifecycle programs that improve time-to-value, retention, and expansion.
  • Design and supervise enrichment and orchestration workflows using Clay, including account list building, scoring, personalization variables, and routing into CRM with guardrails.
  • Define clean stage definitions and dashboards. Partner with RevOps to ensure attribution, UTMs, event tracking, and pipeline reporting are trustworthy and decision-grade.
  • Hire, coach, and run a tight weekly operating cadence. Build repeatable playbooks, creative testing processes, and channel standards.

Requirements

  • 7–12+ years in Demand Gen, Growth Marketing, or Revenue Marketing for B2B SaaS, ideally developer tools or technical products.
  • Proven ownership of a number: pipeline, revenue, PQLs, activation, expansion, CAC efficiency.
  • Strong channel depth across paid search, paid social, retargeting, SEO, and landing page optimization.
  • Strong experimentation mindset with a track record of running high-velocity A/B tests across ads, audiences, creative, and landing pages.
  • Comfortable with PLG mechanics: activation, retention, expansion, product signals, and PQL design.
  • Hands-on experience building and supervising Clay workflows for enrichment, scoring, personalization, and routing. You know how to avoid spam and protect deliverability.
  • Working knowledge of CRM and automation systems like HubSpot or Salesforce, plus analytics tools like GA4, Amplitude, Segment, Looker, or similar.
  • Strong written communication and copy instincts for engineering audiences.
  • Operator mindset, high standards, fast execution, comfortable in an early-stage environment.
Benefits
  • Collaborative Innovation: Prioritizing collective intelligence and working together to achieve the best outcomes.
  • High Agency & Ownership: Taking initiative and accountability for your work and results.
  • Exceptional Quality: Maintaining a rigorous attention to detail in everything we deliver.
  • Action-Oriented Execution: Maintaining a strong bias toward action and fast, iterative execution.
  • Growth Mindset: Committing to continuous learning, feedback, and skill development.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingrevenue marketingpipeline managementPQLsactivationexpansionA/B testinglanding page optimizationchannel standards
Soft Skills
strong written communicationcopy instinctsoperator mindsethigh standardsfast executioncoachingteam managementexperimentation mindsetcollaborationstrategic thinking