Director of Growth
CODEPATH LIMITED
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $135,000 - $175,000 per year
Job Level
About the role
- Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
- Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies
- Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance
- Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured
- Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners
- Run structured growth experiments and translate results into channel and budget decisions
- Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy
- Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales
- Define growth metrics and KPIs, own reporting to the senior leadership team
Requirements
- Growth marketing + PLG experience: You’ve owned acquisition channels (paid, email, outbound) and you understand how product experience drives enrollment, activation, and re-engagement. You can craft a comprehensive growth strategy that spans multiple disciplines
- 4–8 years in growth with a track record of scaling user or student acquisition in a startup or high-growth environment. You’ve built systems from scratch, not just optimized them
- Digital outreach at scale: You know how to run sophisticated automated campaigns to large, segmented audiences, HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture
- Analytically sharp: You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and building the case for what to do next based on data
- AI-forward: You actively use AI tools in your work and you’re curious about what’s possible. You see AI as a force multiplier for a small team, not a threat to it
- Strategic but hands-on: You set direction and you execute. You don’t wait for a large team or perfect information to get things done
- Multi-audience communicator: You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders.
Benefits
- Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
- Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
- Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
- Professional Growth: $1,000 annual professional development stipend and home office setup support
- Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
- Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingproduct-led growthacquisition channelsdigital outreachautomated campaignsattribution analysisfunnel analysisA/B testingdata-driven decision makingcampaign management
Soft Skills
strategic thinkinghands-on executionmulti-audience communicationanalytical skillsteam managementcuriosity about AIadaptabilityproblem-solvingleadershipcollaboration