Code and Theory

Marketing Lead

Code and Theory

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $170,000 - $200,000 per year

Job Level

Senior

About the role

  • Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences
  • Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers
  • Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals
  • Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences
  • Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity
  • Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible
  • Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell
  • Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency
  • Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum
  • Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't
  • Report on pipeline contribution, brand awareness, and program ROI to leadership

Requirements

  • 7-10+ years in product marketing, B2B marketing, or GTM roles — ideally marketing a SaaS platform, martech product or AI-powered solution
  • Experience in partner marketing or alliance marketing, with a track record of building co-marketing programs that deliver measurable pipeline results
  • Deep familiarity with the martech and AI landscape — you understand how enterprises buy and adopt marketing technology
  • Natural storytelling to translate complex technology and partnership narratives into simple, compelling messaging
  • Proven ability to build demand gen programs from scratch — events, digital, content and ABM
  • Ability to thrive in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity — this is a build role, not an inherit role
  • Equal comfort presenting to the C-suite and rolling up your sleeves to ship work
  • Strong analytical mindset with experience setting and tracking marketing KPIs tied to business outcomes.
Benefits
  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B marketinggo-to-market strategydemand generationpartner marketingco-marketing programscontent marketinganalyticsKPI trackingSaaS marketing
Soft Skills
storytellingcollaborationanalytical mindsetentrepreneurial spiritpresentation skillsadaptabilitycommunicationstrategic thinkingcreativityproblem-solving