Codal

Content Writer

• Own Codal's voice across digital and editorial channels
• Write and own industry pages and solutions pages across the Codal website
• Develop copy articulating Codal's point of difference
• Write social media content, mainly for LinkedIn
• Collaborate with the Global Head of Marketing and Senior Content Strategist on website positioning and service lines
• Produce authoritative blog articles with internal subject-matter experts across engineering, design and strategy
• Write and distribute press releases
• Develop and execute content strategy and contribute to the editorial calendar
• Lead end-to-end case study production from stakeholder brief and client interview through publication
• Design and implement a scalable case study process
• Work cross-functionally with delivery, sales and design to source stories, gather approvals and publish case studies
• Communicate Codal's positioning consistently across content formats
• Maintain an enterprise tone of voice across channels and asset types
• Track and report content performance, including organic traffic, engagement, lead attribution and pipeline influence
• Use data to inform content decisions and set measurable goals
• Connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce
• Meet quality, consistency, output, time-to-publish, strategic contribution and engagement targets

B2B Content Writer