B2B Content Writer

Codal

B2B Content Writer shaping Codal’s website, thought leadership and case studies. Supporting Codal, a web design and development consultancy, with enterprise content strategy and performance reporting.

Posted 8/18/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 £33,000 - £42,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content writing, with a focus on digital services and technology, while effectively managing projects and collaborating across teams. Proficient in developing and executing content strategies that drive engagement and align with business objectives.

Highest-signal resume keywords

B2B Content WritingContent Strategy DevelopmentProject ManagementInterviewing Subject-Matter ExpertsContent Performance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Long-Form Editorial WritingWeb CopywritingCase Study ProductionPress Release WritingSocial Media Content CreationData-Driven Content DecisionsContent Performance ReportingContent Management Systems

Soft Skills

Strong CommunicationCollaborationAttention to DetailHigh Standards

Tools & Technologies

HubSpotSalesforce

Industry Keywords

Digital ServicesTechnologyAgencyConsultancyRegulated IndustriesHealthcareFinancial ServicesCompliance

About the role

Key responsibilities & impact

Own Codal's voice across digital and editorial channels
Write and own industry pages and solutions pages across the Codal website
Develop copy articulating Codal's point of difference
Write social media content, mainly for LinkedIn
Collaborate with the Global Head of Marketing and Senior Content Strategist on website positioning and service lines
Produce authoritative blog articles with internal subject-matter experts across engineering, design and strategy
Write and distribute press releases
Develop and execute content strategy and contribute to the editorial calendar
Lead end-to-end case study production from stakeholder brief and client interview through publication
Design and implement a scalable case study process
Work cross-functionally with delivery, sales and design to source stories, gather approvals and publish case studies
Communicate Codal's positioning consistently across content formats
Maintain an enterprise tone of voice across channels and asset types
Track and report content performance, including organic traffic, engagement, lead attribution and pipeline influence
Use data to inform content decisions and set measurable goals
Connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce
Meet quality, consistency, output, time-to-publish, strategic contribution and engagement targets

Requirements

What you’ll need

3–5 years of B2B or enterprise content writing experience, ideally in digital services, technology, agency or consultancy
Proven experience writing for regulated industries such as healthcare, financial services or compliance
Portfolio demonstrating long-form editorial, web copy, case studies, press releases, thought leadership and social media
Exceptional command of English grammar, structure and nuance
Experience interviewing subject-matter experts and translating complex technical ideas into accessible narratives
Strong project management ability across multiple workstreams
Ability to own processes and build systems as well as write content
High standards and high output
Must produce original writing and not rely on AI-generated drafts as a substitute
Must not require visa sponsorship

Benefits

Comp & perks

Remote work if located outside Lincoln, UK
Professional roadmap and career development support
Equal employment opportunities
Work on cutting-edge technologies and with innovative organizations