COCM

Office Assistant

• Assists with resident acquisition, tours, renewal programs, marketing strategy and execution, and support for resident communications and community engagement.
• Assists with leasing activities such as lead follow-up, tours, application processing, lease execution, move-ins, and move-outs.
• Maintain occupancy targets and execute lease-up strategies with Director.
• Implement outreach to Salisbury University students and families.
• Assists with creating an annual marketing plan that includes digital advertisement, social media, campus partnerships, campus events, and referral programs.
• Maintain listings on rental platforms (as needed) and ensure accuracy of content, imagery, and pricing.
• Coordinate and produce marketing resources such as virtual tours, floor plan materials, and signage in partnership with Director and Residence Life Coordinator.
• Oversee renewal campaigns, incentives, and retention events in coordination with Resident Life.
• Assists with training front-desk staff regarding leasing materials and information.
• Manage move-in/move-out communication and planning.
• Prepare student key packets and processes key return inventory.
• Track lead sources, conversion rates, marketing ROI, and prepare weekly leasing statistics for Director.
• Analyze competitor landscape and provide recommendations on pricing and promotions and current leasing numbers.
• Ensure leasing practices comply with Fair Housing laws and university policies.
• Maintain accurate resident records and move-in/move-out checklists, and keys
• Serves in on-call rotation for after-hour emergencies.
• Oversee community towing in conjunction with Residence Life Coordinator
• Serves as appeals officer for conduct decisions
• Assist with Community Assistant staff training