Category Insights Manager
Coca-Cola Canada Bottling Limited
full-time
Posted on:
Location Type: Office
Location: North Metro • United States
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About the role
- Own and manage process of advancing the integration of Nielsen Connect - end to end – training for users, contact with Nielsen support, leveraging new features to help UNITED’s business plans, communicate updates to UNITED teams as needed
- Own and manage all corporate Nielsen reporting including report creation to regions, board of directors, provide training where needed, distribution of reports, and the associated processes with these routines
- Own and manage process of maintaining ongoing strict quality standards working directly with Nielsen to address quality issues and accelerate enhancements to deliver insights
- Own and manage process of updating market definitions, clusters, facts, product groupings, and other relevant metrics as part of the processes ensuring we have all content up to date
- Lead annual insights planning process supporting NRS team with syndicated Nielsen category insights covering categories, channels, and competition as needed. Coordinate with NRS to confirm topics of interest and insights details and category insights analyst for support
- Customer-facing syndicated insights expert when requested to support sales organization communicating customer or channel insights, supporting selling stories, and assisting with specific UNITED business initiatives where syndicated data can help secure alignment on our business strategies
- Advance routine intelligence and coverage across brands through proactive research delivering reporting (brand scorecards) and creation of Nielsen selling stories when needed mining Nielsen data for opportunities and gaps.
- Support requests for Nielsen brand insights from the Category Director, Senior Director of Marketing, corporate marketing brand leads, and region marketing teams
- Develop and lead the process of regular monitoring of the health of our brands through a full category and competitive landscape lens “seeing smoke before the fire” first to call out gaps and opportunities before they progress
- Respond to ad hoc customer requests for cleansing data, insights, and information coordinating with analyst.
- Participate in meetings (online and in person) and cultivate strong long-term relationships with sales teams, marketing, and retail customers
- Work with the Director on category projects and long-range strategic initiatives including research, presentations, and other initiatives as assigned
- Performs appropriate duties as assigned by management
Requirements
- Minimum age 18 years old
- Valid driver’s license required and obligation to maintain compliance with UNITED fleet policy
- Personal Protective Equipment (PPE) as required by position and compliance with UNITED safety policies
- Regular and prompt attendance is an essential function of the job
- Ability to read, write and speak English
- Ability to maintain a neat professional appearance within Company guidelines
- Ability to maintain safety and security of Company assets
- Ability to utilize all Company provided resources and technology
- Strong leadership and organizational skills
- Proven ability to coach and manage needs and concerns of multiple associates
- Bachelor’s degree (B.A.) from four-year College or university; or 7+ year’s related experience and/or training; or equivalent combination of education and experience
- 7+ years of experience working for a CPG company or supplier in an analytical role with customer facing experience preferably in category leadership, category development, or retail insights
- Ability to leverage resources and databases to deliver fact-based informative stories across knowledge and insights from syndicated data to a variety of cross-functional teams
- Ability to generate thought leadership and inspire teams to see the opportunities from the data. Build the story
- Ability to collaborate via insights with space planning and customer facing roles to support advancing strategic initiatives
- Exceptional analytical capabilities with database experience preferred.
- High degree of functionality/ advanced expertise in excel, power point, word, and PowerBI required
- Strong working knowledge of syndicated data (Nielsen preferred), and data analytics software preferred across multiple business channels and customers
- Ability to act as lead on syndicated data integrity and data quality including routine audits and field inquiry follow up as needed from the regions
- Ability to influence internal and external customers via in person meetings, presentations, and email communication as required
- Creative problem solver who can proactively define, assess, solve, and communicate effectively
- Superior presentation skills including online and live formats across a variety of multi-functional teams
- Strong attention to detail, organizational, and planning skills
- Ability to manage self to commitments and deadlines moving projects forward to completion
- Ability to travel up to 30%
Benefits
- Two weeks paid vacation within first year
- Comprehensive Medical Preferred Provider Plan
- Dental, vision, flex spending
- Employee Assistance Program
- Company paid life insurance ($50,000)
- Additional optional insurance (accident, critical illness, universal life, home & auto)
- Paid maternity & paternity leave
- Paid holiday & sick time
- 401(k) match (50% on first 6%; plus an additional annual match of up to 3%)
- Exclusive employee discounts (cell phone, event tickets, gym membership, car buying, hotels, car rentals, technology needs and much more)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analyticssyndicated dataNielsenExcelPowerPointWordPowerBIreport creationdata integritydata quality
Soft skills
leadershiporganizational skillscoachingcollaborationanalytical capabilitiespresentation skillsproblem solvingattention to detailcommunicationrelationship building