Coats

Commercial Director – Apparel

Coats

full-time

Posted on:

Location Type: Office

Location: Indonesia

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Job Level

Lead

About the role

  • Lead the Apparel commercial agenda in Indonesia, driving sustainable revenue and margin growth while building a high‑performing commercial team through people development and commercial excellence
  • Shape and execute market‑relevant strategies, strengthen customer value creation, and ensure commercial excellence across sales, technical service, and customer operations
  • Partner with the Managing Director to deliver long‑term business growth aligned with Coats’ strategic priorities.
  • Set and execute the national Apparel commercial strategy to ensure growth, profitability, and competitiveness.
  • Translate global strategic direction and key account programs into strong local execution.
  • Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.
  • Deliver annual revenue, gross margin, and EBIT targets. Govern pricing discipline, product‑mix optimization, and margin improvement.
  • Build and maintain strategic relationships with brands, vendors, and key accounts. Champion Voice of the Customer, ensuring insights drive improved experience and long‑term loyalty.
  • Optimize go‑to‑market with the right value proposition for the right segment, ensure agility and competitiveness.

Requirements

  • Bachelor’s degree; fluent English
  • 12+ years in Sales/Marketing for B2B, including 5+ years in senior leadership roles
  • Proven strategic commercial leadership and change management experience
  • Strong communication, commercial judgment, and stakeholder influence
  • Demonstrated leadership in Commercial Excellence, customer value creation, and cross‑functional alignment
  • High integrity; capable of leading through volatile environments.
Benefits
  • Health, Safety & Environmental Participations Actively participate in all H&S and Environmental programs.
  • Use appropriate PPE as designated area.
  • Report any safety or environmental incidents, including accidents, near misses, unsafe actions, and unsafe conditions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SalesMarketingCommercial strategyRevenue growthMargin improvementPricing disciplineProduct-mix optimizationMarket analysisCustomer operationsB2B
Soft Skills
LeadershipCommunicationCommercial judgmentStakeholder influenceChange managementPeople developmentStrategic thinkingAgilityIntegrityCross-functional alignment
Certifications
Bachelor's degree