CloudM

Inbound Business Development Executive

CloudM

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Junior

Tech Stack

Cloud

About the role

  • Engage with inbound leads generated via marketing campaigns, website enquiries, and events.
  • Qualify opportunities using the BANT framework to ensure quality pipeline handover.
  • Book discovery calls and demos for the sales team with qualified prospects.
  • Maintain accurate and up-to-date information in the CRM (e.g., Salesforce).
  • Provide structured feedback to the marketing team on lead quality, trends, and campaign performance.
  • Collaborate with sales and marketing teams to improve the inbound lead journey.
  • Meet activity KPIs for inbound lead response time, qualification rates, and opportunities passed to sales.
  • Act as a trusted first point of contact for potential customers, representing the CloudM brand positively and professionally.
  • Overall success in the role is defined as; Meeting or exceeding lead qualification and handover targets. Ensuring high-quality, sales-ready opportunities are passed to the sales team. Providing actionable feedback to marketing that contributes to improved campaign ROI. Maintaining accurate CRM hygiene and timely follow-up with all leads. Demonstrating progression and readiness for future roles in sales or account management.

Requirements

  • 1–3 years of experience in sales development, lead qualification, or a customer-facing role (ideally in SaaS or tech).
  • Strong verbal and written communication skills, with the ability to engage prospects professionally.
  • Comfortable applying qualification methodologies such as BANT.
  • Highly organised with strong attention to detail.
  • Comfortable using CRM systems (e.g., Salesforce) and communication tools.
  • Proactive, resilient, and motivated by results.
  • Ability to collaborate cross-functionally with sales and marketing.
  • Familiarity with SaaS, IT, or cloud technology markets (desirable).
  • Experience handling inbound leads in a high-growth or fast-paced environment (desirable).
  • Understanding of lead scoring and marketing automation systems (desirable).