CloudM

Business Development Rep

• Engage with inbound leads generated via marketing campaigns, website enquiries, and events.
• Qualify opportunities using the BANT framework to ensure quality pipeline handover.
• Book discovery calls and demos for the sales team with qualified prospects.
• Maintain accurate and up-to-date information in the CRM (e.g., Salesforce).
• Provide structured feedback to the marketing team on lead quality, trends, and campaign performance.
• Collaborate with sales and marketing teams to improve the inbound lead journey.
• Meet activity KPIs for inbound lead response time, qualification rates, and opportunities passed to sales.
• Act as a trusted first point of contact for potential customers, representing the CloudM brand positively and professionally.
• Overall success in the role is defined as; Meeting or exceeding lead qualification and handover targets. Ensuring high-quality, sales-ready opportunities are passed to the sales team. Providing actionable feedback to marketing that contributes to improved campaign ROI. Maintaining accurate CRM hygiene and timely follow-up with all leads. Demonstrating progression and readiness for future roles in sales or account management.

Inbound Business Development Executive