Cloudflare

Senior Marketing Operations Manager

Cloudflare

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • NAMER campaign and operational ownership with global architectural alignment
  • End-to-end project ownership, including intake, prioritization, execution, and delivery
  • Marketing technology architecture, troubleshooting, and optimization
  • Process development to support scale, efficiency, and quality
  • Cross-functional and cross-regional collaboration
  • Partner with Global Marketing Operations to design, evolve, and maintain a scalable marketing technology architecture that supports NAMER initiatives while aligning with global standards
  • Contribute regional insight to global architecture decisions, ensuring solutions work in real-world execution
  • Develop and maintain clear documentation for architecture, processes, workflows, and best practices
  • Own marketing operations projects end to end, from intake and scoping through execution, launch, and post-launch optimization
  • Manage ticket queues and workstreams, ensuring priorities are clear, timelines are met, and stakeholders are informed
  • Balance reactive support with proactive project planning to avoid bottlenecks and improve throughput
  • Identify gaps or inefficiencies in current workflows and design scalable processes to address them
  • Proactively identify, diagnose, and resolve issues across the marketing technology stack
  • Serve as a technical escalation point for complex Marketo, CRM, and data issues
  • Partner with IT, Engineering, and external vendors to resolve systemic issues and improve platform performance
  • Monitor performance and operational metrics to identify opportunities for optimization and scale
  • Provide insights and recommendations using reporting tools such as Tableau and attribution platforms (e.g., Bizible)
  • Advise stakeholders on measurement, attribution, and data interpretation to support decision-making
  • Ensure marketing execution complies with data privacy regulations, internal governance standards, and regional requirements

Requirements

  • Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred
  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred
  • 8+ years of experience in senior marketing operations or marketing technology roles, with strong NAMER experience
  • Proven ability to own complex initiatives end to end - from requirements through execution and optimization
  • Demonstrated expertise in marketing automation, CRM integration, and systems architecture
  • Strong project management skills, including managing tickets, timelines, and competing priorities
  • Experience designing processes that improve scale, consistency, and execution quality
  • Data-driven mindset with strong analytical and problem-solving skills
  • Excellent communication skills and the ability to influence across teams and levels
  • Experience with Tableau, Marketo, Salesforce, and project management tools
  • Exposure to or hands-on experience with AI-driven marketing, automation, or operational tooling is a plus
Benefits
  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technology architecturemarketing automationCRM integrationsystems architectureprocess developmentdata analysisproject managementtroubleshootingoptimizationattribution
Soft Skills
cross-functional collaborationcommunicationproblem-solvinginfluencinganalytical mindsetproject ownershipstakeholder managementproactive planningdocumentationquality assurance
Certifications
Marketo Certified ExpertMarketo Certified MasterBachelor’s degree in MarketingBachelor’s degree in Business AdministrationMBA or equivalent