Senior Software Engineer – SAP FS-CD Techno-Functional
USAA
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Director, Developer Marketing
Cloudflare
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Cloud
About the role
- Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.
- Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
- Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
- Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
- Refine our messaging and positioning to better communicate Cloudflare’s value to developers across different segments (from individual devs to enterprise engineering teams).
- Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
- Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
- Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
- Partner with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
- Measure and optimize performance across all developer marketing efforts using data and experimentation.
Requirements
- Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.
- Strong team leadership skills—experience hiring, managing, and scaling high-performing teams.
- Deep understanding of developers—how they discover, evaluate, and adopt new technologies.
- Track record of executing full-funnel marketing strategies—from awareness to engagement to revenue impact.
- Experience driving measurable impact through campaigns, community engagement, and product-led growth.
- Technical fluency—you understand modern software development practices and can speak credibly with engineers.
- Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.
Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
developer marketinggrowth marketingdemand generationcontent strategygo-to-market strategycampaign executiondata analysisperformance optimizationcommunity engagementproduct-led growth
Soft skills
leadershipteam managementstorytellingmessaging refinementcollaborationcommunicationstrategic thinkingcreativityanalytical thinkingadaptability
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