CloudFactory

Principal Product Marketing Manager

CloudFactory

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the development and execution of product marketing initiatives across the product lifecycle.
  • Define and continuously refine product positioning, messaging, and value propositions for target buyers and industries.
  • Develop and manage market-facing product assets, including:
  • - Product website pages
  • - Solution briefs and product sheets
  • - Product videos and demos
  • Steward product-related thought leadership by collaborating with subject matter experts across product management, product development, and industry teams.
  • Lead competitive and market intelligence efforts, including the creation and maintenance of competitive battlecards and win/loss insights.
  • Launch and support CloudFactory’s analyst relations program, including messaging alignment, briefings, and ongoing engagement.
  • Identify, evaluate, and activate relevant industry associations, ecosystems, and communities to drive brand awareness and demand.
  • Partner closely with Product Management to translate roadmap priorities into effective sales enablement, launches, and customer-facing narratives.
  • Enable Sales with the tools, messaging, and insights needed to effectively sell CloudFactory’s products and solutions.

Requirements

  • Strong understanding of the AI enablement, data, or application development market.
  • Proven, results-oriented experience in product marketing, content development, and top-of-funnel initiatives.
  • Deep understanding of buyer journeys and customer lifecycle-driven marketing campaigns.
  • Excellent interpersonal and stakeholder management skills, with the ability to influence across functions.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • 5–10+ years of experience in product marketing.
  • Experience in AI, data, and/or application development–related markets.
  • Bachelor’s degree in Marketing, Computer Science, or a related field.
Benefits
  • Competitive Salary and Incentive-based compensation aligned with performance.
  • Comprehensive Benefits Package: Health, dental, vision, and retirement plans.
  • Exposure to Cutting-Edge AI Projects: Work on advanced AI initiatives with industry-leading clients.
  • Collaborative Work Environment: A supportive team atmosphere focused on innovation and success.
  • Professional Development: Access to continuous learning and growth opportunities.
  • Leadership Visibility: Regular exposure to and interaction with the company’s senior leadership.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcontent developmentbuyer journeyscustomer lifecycle marketingproject managementcompetitive intelligencesales enablementmarket analysisproduct positioningvalue propositions
Soft Skills
interpersonal skillsstakeholder managementinfluencecommunicationorganizational skillsability to manage prioritiescollaborationleadershipresults-orientedadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Computer Sciencerelated field degree