CloudFactory

Marketing Program Manager

CloudFactory

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Design and execute industry-specific marketing campaigns aligned to priority verticals and use cases.
  • Tailor CloudFactory’s core messaging to resonate with distinct industry audiences, pain points, and buying motivations.
  • Define campaign themes, narratives, and value propositions for each vertical.
  • Partner with subject matter experts and product marketing to develop campaign assets, including:
  • - Blogs and thought leadership content
  • - Case studies and solution briefs
  • - Web pages, emails, and sales-facing assets
  • Activate campaigns across key marketing channels, including:
  • - Website and landing pages
  • - Email and marketing automation
  • - Paid and organic digital channels
  • - Webinars, virtual events, and industry programs
  • Own campaign performance tracking and optimization, using data to refine targeting, messaging, channels, and assets.
  • Establish and report on key KPIs, with a primary focus on top-of-funnel growth (e.g., traffic, engagement, MQLs, and pipeline contribution).
  • Continuously test, learn, and iterate to improve campaign effectiveness and scalability across verticals.

Requirements

  • Proven ability to build and execute multi-channel marketing campaigns from concept through optimization.
  • Strong understanding of industry-based marketing and use-case-driven messaging.
  • Results-oriented mindset with comfort owning performance metrics and campaign outcomes.
  • Excellent collaboration and communication skills, with the ability to work cross-functionally.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • 5–10 years of experience in B2B marketing, campaign management, or demand generation roles.
  • Experience marketing to specific industries or verticals within B2B technology, data, or AI-related markets preferred.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
  • Competitive Salary and Incentive-based compensation aligned with performance.
  • Comprehensive Benefits Package: Health, dental, vision, and retirement plans.
  • Exposure to Cutting-Edge AI Projects: Work on advanced AI initiatives with industry-leading clients.
  • Collaborative Work Environment: A supportive team atmosphere focused on innovation and success.
  • Professional Development: Access to continuous learning and growth opportunities.
  • Leadership Visibility: Regular exposure to and interaction with the company’s senior leadership.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel marketingcampaign managementperformance trackingdata analysisKPI reportingmarketing automationdigital marketingcontent creationSEOlead generation
Soft Skills
collaborationcommunicationproject managementresults-orientedcross-functional teamworkadaptabilityproblem-solvingcreativitystrategic thinkingtime management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business