Cloud Software Group

Account Based Marketing Lead, Healthcare

Cloud Software Group

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $130,411 - $195,617 per year

Job Level

Senior

About the role

  • Use vertical and account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities.
  • Build Healthcare engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and regulatory context.
  • Partner with Marketing teams to enhance messaging and engagement strategies using data-backed insights.
  • Support audience acquisition and follow-up for Healthcare marketing events, using data analysis for targeting, segmentation and follow-up.
  • Monitor performance against KPIs using analytics, dashboards, and reporting.
  • Conduct ongoing market, vertical, and competitor analysis.

Requirements

  • Experience across marketing functions e.g. communications, digital marketing, ABM, or Market Research.
  • Proven experience in Account Based Marketing, or a similar role, preferably B2B and in a technology-focused industry.
  • Exceptional data analysis skills and the ability to interpret complex datasets.
  • Experience in using data visualization tools e.g. Power BI, Looker Studio.
  • Demonstrable use of critical thinking and problem-solving to break down complex problems and identify solutions.
  • Significant experience in the Healthcare Sector, with in-depth knowledge, and understanding of healthcare challenges, priorities, funding, services, and KPIs.
  • Strong verbal and written communications skills.
  • Excellent project management skills.
  • Results-oriented mindset with a focus on driving measurable outcomes.
  • Excellent presentation skills and equally able to present to executive, sales and technical audiences.
  • Oral and written fluency in English.
Benefits
  • Healthcare
  • Life insurance
  • Disability benefits
  • 401(k) plan and company match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account Based Marketingdata analysisdata visualizationPower BILooker Studiomarket analysissegmentationKPI monitoringcompetitive analysiscustomer behavior analysis
Soft Skills
critical thinkingproblem-solvingverbal communicationwritten communicationproject managementresults-oriented mindsetpresentation skillscollaborationstrategic thinkingdata interpretation