ClosedLoop

Digital Marketing

• Assists Digital Ad Managers in the setup, execution, and optimization of paid media campaigns in alignment with planned media strategy and objectives across multiple clients
• The Ad Ops Coordinator will be hands-on in multiple platforms, including Google Ads, Microsoft Ads, StackAdapt, MNTN, DV360, Meta, TikTok, LinkedIn, Reddit, and other platforms in accordance with approved media plans and strategies
• Supports Digital Ad Managers with monitoring, troubleshooting, optimization, and QA of campaigns
• As needed, provide reporting support
• QAs and tests creatives and ads before launching, verifying all ad units are functioning properly, and reporting correctly on internal ad servers
• Builds campaigns in adherence to the approved taxonomy structure, and collaborates with Digital Ad Managers to enhance the taxonomy as needed to ensure clean and thorough reporting
• Owns updating internal mapping document with all tags and their specifications to share with Digital Ad Managers
• Diligently audits spend pacing, delivery, and performance to ensure campaigns stay on track and on budget, promptly raising issues to Digital Ad Managers
• Ensures accurate measurement of campaigns by monitoring and QAing floodlights, pixels, and tracked events
• Is consistently curious and inquisitive – learn how platforms work and bring questions and ideas to the Digital Advertising team to help maximize campaigns’ effectiveness
• Regularly and consistently interacts with the Digital Advertising team with clear, concise communications
• Researches and stays abreast of trends in advertising, especially as pertains to clients’ industries and verticals

Digital Marketing Coordinator – Ad Operations