ClosedLoop

Account Manager

• Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance
• Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization
• Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity
• Identify new channels and partnerships that drive performance and align with client objectives
• Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions
• Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations
• Define and manage measurement/attribution strategies—including MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing
• Partner with analytics teams to develop frameworks that connect media investment to business outcomes
• Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated
• Partner with internal teams and external vendors to innovate, test, and scale new media approaches
• Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction
• Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact
• Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance
• Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends

Director, Programmatic & Media Partnerships

Digital Marketing

• Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team
• Develop a deep understanding of assigned clients’ businesses and priorities
• Build, launch, and meticulously optimize clients’ digital advertising accounts
• Proactively monitor account performance, identify optimization and growth opportunities, and implement changes
• Analyze account data, compile reports, and produce data visualizations
• Forecast budgets and outcomes and be accountable for budgeting and pacing
• Identify advanced advertising strategies and sell those strategies to clients
• Manage budget allocation and pacing across channels and initiatives
• Participate in client meetings and provide communications for assigned ad channels
• Manage client expectations via clear, concise, strategic communications
• Research and stay abreast of trends in digital advertising
• Mentor ad coordinators and participate in team collaboration via meetings and Slack
• Participate in or lead audits of ad accounts for prospects and complete peer reviews of current client accounts
• Ensure compliance with Closed Loop’s Information Security Policy and secure company/client data

Senior Digital Marketing Manager – Paid Search

Director

• Serve as the senior strategic Paid Social lead on one or more highly complex, strategic client accounts across Meta, LinkedIn, Reddit, Pinterest, etc.
• Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes
• Lead analysis of weekly and quarterly performance and trends, and set client expectations via clear, concise, strategic communications
• Create ongoing and ad hoc reporting deliverables with actionable insights informed by channel best practices and past learnings
• Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations
• Provide clients with best practices on creative specific to funnel-stage and media tactics
• Track target audiences' media consumption and competitors, providing insights and recommendations
• Identify testing needs, develop test plans, execute tests, and report on findings
• Serve as a trusted advisor to senior clients and C-suite executives, advocating for holistic full-funnel media strategies
• Drive innovation in channel mix, targeting, and measurement; refine approach based on data and trends
• Manage and coach a team of Digital Ad Managers and/or Coordinators including day-to-day work and professional development
• Ensure service delivery excellence and provide feedback on client deliverables and Quarterly Business Reviews
• Serve as point of escalation for employee or client issues and be integrated with broader client services team

Director, Programmatic & Media Partnerships

Senior Digital Marketing Manager – Paid Search

Director of Digital Advertising, Social