ClosedLoop

Director

• Serve as the senior strategic Paid Social lead on one or more highly complex, strategic client accounts across Meta, LinkedIn, Reddit, Pinterest, etc.
• Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes
• Lead analysis of weekly and quarterly performance and trends, and set client expectations via clear, concise, strategic communications
• Create ongoing and ad hoc reporting deliverables with actionable insights informed by channel best practices and past learnings
• Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations
• Provide clients with best practices on creative specific to funnel-stage and media tactics
• Track target audiences' media consumption and competitors, providing insights and recommendations
• Identify testing needs, develop test plans, execute tests, and report on findings
• Serve as a trusted advisor to senior clients and C-suite executives, advocating for holistic full-funnel media strategies
• Drive innovation in channel mix, targeting, and measurement; refine approach based on data and trends
• Manage and coach a team of Digital Ad Managers and/or Coordinators including day-to-day work and professional development
• Ensure service delivery excellence and provide feedback on client deliverables and Quarterly Business Reviews
• Serve as point of escalation for employee or client issues and be integrated with broader client services team

Director of Digital Advertising, Social