ClosedLoop

Digital Marketing

• Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team.
• Develop a deep understanding of your assigned clients’ businesses and what matters most to them.
• Build, launch, and meticulously optimize your clients’ digital advertising accounts.
• Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes.
• Analyze account data, compile reports, and produce data visualizations.
• Forecast budgets and outcomes.
• Identify advanced advertising strategies that will keep your clients ahead of the competition and sell those strategies to your clients.
• Be accountable for client budgeting, pacing, and accuracy.
• Manage budget allocation and pacing across channels and initiatives to ensure we meet budget and performance expectations.
• Participate in client meetings and provide communications for your assigned ad channels.
• Manage client expectations via clear, concise, strategic communications.
• Research and keep abreast of trends in digital advertising.
• Mentor ad coordinators as needed.
• Be a well-integrated member of the team.
• Participate in team meetings, be active on Slack, etc.
• Participate in (or lead) audits of ad accounts for client prospects and complete peer reviews of current client accounts.
• Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured.

Senior Digital Marketing Manager – Paid Search

Account Manager

• Design and implement media strategies that align with client objectives and leverage the full spectrum of digital channels with a marked focus on Programmatic (DV360, Trade Desk, StackAdapt), CTV/OTT (MNTN, Amazon, YouTube), Publisher Direct, Native, Syndicated Content, and DOOH
• Must have extensive and holistic hands-on tactical execution experience across all channels and be able to launch campaigns autonomously
• Showcase a deep understanding of each clients’ business and goals, as well a strong point of view on creative best practices
• Lead analysis of weekly performance and trends, showcasing campaign results and strategic insights, distilling large data sets into actionable insights and takeaways
• Proactively monitor the performance of campaigns, identify opportunities for optimization and growth, and implement changes
• Forecast budgets and outcomes
• Proactively partner with client strategists to identify net new opportunities and areas for growth within client accounts, contributing to agency expansion efforts
• Use audience planning tools (we use Resonate) to build audience-first media plans
• Exceptional presentation and storytelling skills and ability to articulate ideas persuasively both on paper and in a room
• Be well integrated with the team - e.g. participate in team meetings, active on Slack, etc.
• Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured

Senior Digital Marketing Manager – Paid Search

Senior Manager, Programmatic & Media Partnerships