Clio - Cloud-Based Legal Technology

Senior Demand Generation Manager, Enterprise

Clio - Cloud-Based Legal Technology

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Senior

About the role

  • Partner with the Senior Director of Enterprise Marketing to develop and execute the comprehensive demand generation strategy for the enterprise segment, directly aligning with Clio’s revenue targets.
  • Build and execute integrated campaigns to drive top-of-funnel awareness and Marketing Qualified Leads (MQLs) from enterprise accounts.
  • Launch and scale Account-Based Marketing (ABM) and intent-based programs targeting key industries and segments within the legal space.
  • Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.
  • Analyze all aspects of the enterprise marketing funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities.
  • Collaborate with Sales and RevOps to measure marketing’s impact and report on performance.
  • Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals.

Requirements

  • 7+ years of experience in a B2B SaaS, demand generation-focused marketing organization.
  • Proven success in executing enterprise go-to-market (GTM) strategies.
  • Experience managing campaigns for long, complex sales cycles with multiple stakeholders (e.g., legal, IT, procurement, security).
  • Excellent analytical skills and deep experience measuring data-driven marketing programs.
  • Strong communication, project management, and writing skills, with an ability to translate technical value into business impact.
  • Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
  • Serious bonus points if you have:
  • Prior experience in LegalTech.
  • A strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms.
  • Background in marketing AI-enabled platforms or tools.
  • Hands-on experience executing Account-Based Marketing (ABM) strategies.
  • Familiarity with Salesforce and Looker.
Benefits
  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
  • Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
  • Flexible time off policy, with an encouraged 20 days off per year.
  • EAP benefits for you and household members, including counseling and online resources
  • 401k matching and Child Education Savings
  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationAccount-Based Marketing (ABM)data-driven marketinggo-to-market (GTM) strategiescampaign managementmarketing analyticsmarketing automationcontent marketingperformance measurement
Soft Skills
analytical skillscommunication skillsproject managementcollaborationwriting skillsstakeholder management