Clinical Education Alliance

Marketing

• Assist with and manage deliverables and outcomes of marketing strategies aimed at enhancing HCP engagement across our live programs, as well as our insights-driven activities.
• Identify and recruit specific HCPs for virtual and in-person events by leveraging multiple databases and NPI matching (list matching).
• Query diverse databases to optimize target list match success rate effectively.
• Create comprehensive marketing campaigns that utilize marketing automation and omnichannel tactics that engage target audiences effectively.
• Design and optimize email campaigns and landing pages to enhance user engagement and improve conversion rates.
• Manage trackers and analyze data to derive actionable insights and continuously improve marketing campaigns.
• Collaborate cross-functionally to develop HCP marketing materials and campaign assets that drive measurable engagement for sponsored content.
• Ensure compliance with MLR regulations, including materials reviews and approval processes.
• Provide exemplary service pre/post campaign in order to meet contractual obligations by monitoring program performance.
• Meet all marketing goals efficiently and cost-effectively, driving high-quality HCP engagement.
• Proactively communicate marketing strategy and performance progress with key stakeholders, taking initiative to provide progress reports and creatively troubleshoot as needed.

Strategic Marketing Specialist – Multispecialty

Account Manager

• Manage and retain an assigned book of business
• Develops and maintains long-term relationships with client
• With limited support of Account Director and scientific team, maintains knowledge of the market and client strategies
• Strong financial acumen, ability to develop and maintain client SOWs and budgets with minimal support from Account Director
• Owns and maintains all client financial reporting
• Responsible for timely and accurate forecasting of project revenue to internal stakeholders
• Delivers high quality projects with respect to timeline, budget, and aligned to client strategic need, with limited oversight from Account Director
• Serve as main point of client contact
• Addresses client questions and concerns, ensures client needs are met with a sense of urgency and a solutions-based approach
• Possess strong communication skills with customers, partners, colleagues, and stakeholders, within project execution to solve problems and improve relationships
• Has in-depth knowledge of Decera's core competencies and deliverables, and able to translate value to clients as well as identify opportunities to provide expanded support
• Partners with internal stakeholder to deliver high quality programs/services
• Other tasks as assigned

Strategic Marketing Specialist – Multispecialty

Account Lead – Publications