Marketing Operations Manager
Climb Channel Solutions NA
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Lead the implementation, integration, and maintenance of technology platforms (e.g., CRM, marketing automation, analytics tools).
- Collaborate with IT and other departments to ensure seamless integration of marketing technologies.
- Lead campaign operations including audience segmentation, page setup, workflow automation, and loading.
- Partner with demand generation and events teams to ensure flawless execution.
- Train marketing teams on proper use of the systems for campaigns and list loads.
- Analyze current marketing processes and identify areas for improvement.
- Develop and implement standardized processes to increase efficiency and effectiveness.
- Lead cross-functional teams to streamline workflows and eliminate bottlenecks.
- Ensure the accuracy, completeness, and consistency of marketing data.
- Implement data governance practices and conduct regular audits.
- Work with data analysts to develop and maintain data quality metrics.
- Create and maintain dashboards and reports to track marketing performance.
- Provide actionable insights and recommendations based on data analysis.
- Present findings to senior management and other stakeholders.
- Develop and maintain comprehensive documentation for all marketing processes, campaigns, and initiatives.
- Create and update standard operating procedures (SOPs) to ensure consistency and efficiency in marketing operations.
- Ensure all marketing documentation is easily accessible and organized for team members.
Requirements
- Bachelor’s degree in marketing, computer science, communications, business administration, or related field required or equivalent experience.
- 4-5 years of experience in marketing or sales operations
- Marketing Operations certifications from HubSpot, Marketo, or Salesforce
- Experience working as an administrator in Salesforce
- Experience with marketing automation systems (HubSpot, and/or Marketo)
Benefits
- Health insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationaudience segmentationworkflow automationdata governancedata quality metricsdashboard creationdata analysisstandard operating procedurescampaign operationsprocess improvement
Soft skills
collaborationleadershiptrainingcommunicationproblem-solvingorganizationpresentationcross-functional teamworkattention to detailanalytical thinking
Certifications
Marketing Operations certificationHubSpot certificationMarketo certificationSalesforce certification