Client Accelerators

Marketing

• Maintain a 98% accuracy rate in campaign setup, ensuring correct targeting, bidding, and creative implementation.
• Follow detailed instructions from Senior Media Buyers to launch campaigns according to plan.
• Ensure campaigns comply with platform guidelines to avoid disapprovals or penalties.
• Conduct daily performance checks on active campaigns, reviewing CTR, CPA, ROI, and other KPIs.
• Report anomalies or performance dips immediately to the Senior Media Buyer.
• Implement minor optimizations (bid adjustments, creative swaps, targeting tweaks) under senior guidance.
• Execute A/B tests as outlined, ensuring all variables are tracked and documented.
• Prepare 100% accurate weekly client reports using data from ad platforms, Hyros, and other tools.
• Ensure all reports are delivered on time, error-free, and include actionable insights.
• Assist in compiling post-campaign analysis reports to evaluate performance and recommend improvements.
• Work cross-functionally with creative, tracking, and strategy teams to ensure campaign alignment.
• Participate in weekly 1:1s with your manager and provide status updates.
• Complete at least 3 advanced industry certifications (Google Ads, Facebook Blueprint, YouTube Ads) within your first 6 months.

Junior Media Buyer

Growth Marketing

• Leadership - Hiring & Leading Others (Must Have)
• Funnel Strategy & Execution
• Forecasting HR
• Client Strategy & Quarterly Objectives
• Data-Driven Decision Making
• Creative Ideation & Management
• Media Buying Strategy

Growth Marketing Manager

Copywriter

• Long Form Video Sales Letters when needed. Some clients will need a long form VSL written when they come in and you'll write a new one for them.
• YouTube Video Ad Scripts: We are very well known for our YouTube Ad Services, and that starts with your ability to write scripts that get the attention of the prospect, pre-sell them on clicking on the ad, and then get them to convert on the next page.
• Facebook Video Ad Scripts: Writing high-converting Video Ads for Facebook, while keeping compliance top of mind, so our clients do not get their ad account shut down.
• Communicate With Clients: You will talk with clients about their customer avatar, their product, and their market, and use this information to create scripts for their ads
• Maintain Weekly Log / Report of Ad Results: You will be expected to work with our stats team to see how many winning scripts we are writing every single week
• Research: You will be expected to do research for each client we take on, diving into their niche, product, competitors and more.
• Facebook Ad Image Ads: You will work with our design team to get the correct image ads created based upon the copy you are writing for that product

Copywriter – Direct Response, Global

Digital Marketing

• Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so.
• Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc..
• Data Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
• Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic.
• Creative Strategy: Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients. Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Competitor Research: At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.

Senior Digital Marketing Manager, Senior Media Buyer

Account Executive

• Be responsible for the achievement of individual monthly and annual sales quotas
• Responsible for working collaboratively to support the achievement of overall quarterly and annual revenue goals
• Close prospects into various different agency retainers
• Acquire new clients from a variety of lead sources including hot, warm and cold leads from marketing campaigns, partnerships and events
• Use personal and company platforms to find and create opportunity
• Effectively deliver compelling sales presentations/demos
• Effectively communicate with and sell to clients by identifying business challenges and requirements
• Address client challenges by presenting, demonstrating and persuasively communicating the value of the solution
• Responsible for weekly reporting on sales activity and performance
• Navigate key decision makers to build awareness within organization
• Provide valuable feedback from clients to identify blockers and anticipate future market needs
• Be a positive representative of the company and its brand in the marketplace
• Represent company at industry related trade shows, company sponsored events and in market acquisition trips
• $100,000 in NEW Monthly Total Contract Value Closed (minimum).
• This is 4-6 deals closed a month depending on average deal size
• Based on a 15% closing ratio, this means you’ll approximately need to be taking 40 live calls per month.
• 15% Minimum “Live Call” Closing Ratio
• You will be expected to enroll a minimum of 15% of “live calls” (Live calls are people on your calendar who pick up the phone. Calculated by total calls minus no shows).
• Daily Execution of Team & Administrative Tasks
• In addition to driving NEW revenue, you will have a minimal amount of team & administrative tasks.

Junior Media Buyer

Growth Marketing Manager

Copywriter – Direct Response, Global

Senior Digital Marketing Manager, Senior Media Buyer

Inside Sales Representative