ClickTech

Senior Content Marketing Manager

ClickTech

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £50,000 - £60,000 per year

Job Level

Senior

About the role

  • Define the course content strategy for ClickTech HUB, including topic prioritisation, format decisions, curriculum sequencing and quality standards
  • Identify content gaps and learner needs, maintaining a prioritised course roadmap aligned to platform and commercial objectives
  • Work with external creators, subject matter experts and your direct report to build a course library that drives learner engagement and platform retention
  • Set the bar for educational quality across all course formats, from short-form lessons to structured programmes
  • Define and maintain the overarching content strategy, mapping content types and channels to each stage of the funnel.
  • Set quarterly content priorities aligned to commercial targets, working closely with the Marketing Director and Growth team
  • Own the content pillar framework that guides all production decisions across teams, formats and channels
  • Apply SEO best practices to inform content prioritisation, keyword targeting and on-page optimisation across the content mix
  • Lead multi-format content production across blog, video, social, email, landing pages and in-app content
  • Write, brief and quality-check output yourself where needed
  • Manage the content calendar, freelancer relationships and production budgets
  • Repurpose and distribute content efficiently across channels to maximise output without sacrificing quality
  • Leverage creators in our Marketplace to produce courses, tools and promotional content
  • Curate and package creator-led content into campaigns and brand education
  • Build a robust customer review and social proof programme, working with Customer Success and Product to capture and amplify testimonials, case studies and reviews across all marketing channels
  • Define and track core content KPIs including organic traffic, lead contribution, course completion rates and content-attributed conversion
  • Use GA4, SEO tools and CMS data to make clear investment decisions
  • Report directly to the CMO with actionable recommendations, not just numbers
  • Line manage, setting clear briefs, reviewing output, running regular 1:1s and supporting their development
  • Build and manage a reliable network of freelance writers, videographers and editors to scale production without scaling headcount prematurely
  • Establish editorial workflows, style guidelines and production standards the whole team can operate to
  • Work closely with Paid Media, Customer Growth, Product and UX to align content with user journeys and product experience
  • Collaborate with Product and Education teams to integrate content into onboarding, challenges and in-product experiences
  • Contribute to thought leadership activity that positions ClickTech as a leading voice in AI, entrepreneurship and growth

Requirements

  • Proven experience in educational content, course creation or curriculum design, ideally within an EdTech, online learning or subscription platform -- this is the core requirement for the role
  • 4-5+ years’ experience in Content Strategy, Course Creation, or editorial leadership roles.
  • Demonstrated ability to build a full-funnel content strategy from scratch, not just inherit and execute one.
  • Proven track record of using content to drive acquisition, engagement and retention in SaaS, EdTech, or subscription businesses.
  • Strong creative and editorial judgement, with ability to lead multi-format content production (copy, video, social, educational).
  • Deep understanding of full-funnel content strategy and its impact on growth metrics (CAC, LTV, conversion, engagement).
  • Hands-on experience with Tracking tools Heap/Mouseflow, SEO tools, analytics platforms (e.g. GA4), and content ops workflows.
  • Working knowledge of SEO principles and tools such as Ahrefs or Semrush, with the ability to apply them to content decisions without owning the technical programme
  • Experience managing and scaling content teams and external creators.
  • Demonstrated experience leveraging User-Generated Content (UGC) and external review platforms (e.g., Trustpilot,) as a core part of the acquisition and conversion strategy.
  • Highly collaborative, data-informed, proactive and quality-obsessed.
  • Bonus: Experience working with creator economy, online education, or AI-driven platforms.
Benefits
  • Distributed working with £150 allowance for home office set up.
  • Flexible working hours (start as late as 11am and finish as early as 4pm)
  • Opportunity to have an optional 4 day week with no drop in pay
  • 25 days holiday entitlement (pro-rata’d if working the 4 day week)
  • Buy up to 5 days additional holiday per year
  • Work anywhere in the world for up to 1 month at a time
  • Family friendly and inclusion conscious policies
  • Career progression and investment in personal development
  • Access to a Health Cash Plan and Mental Health First aiders
  • Company pension scheme
  • Company funded social events
  • Company performance related bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycourse creationcurriculum designSEO best practicesmulti-format content productioncontent KPIseditorial workflowscontent operations workflowsuser-generated contentdata analysis
Soft Skills
creative judgementeditorial judgementcollaborationproactivityquality obsessionleadershipcommunicationnetwork managementteam managementdevelopment support