ClickTech

Performance Marketing

• Own the end-to-end performance marketing strategy and paid media budget across all core acquisition channels.
• Set, track, and optimise against clear KPIs including CAC, CPA, ROAS, LTV:CAC, payback period, and blended performance.
• Act as the senior performance partner to Marketing, Product, CRO, Lifecycle, and Data teams to align messaging, funnels, and growth priorities.
• Lead and challenge external agency partners to continuously improve efficiency, scale, and testing velocity.
• Design and execute the roadmap to build an in-house performance team, including hiring, structure, and capability development.
• Translate performance data into clear insights and recommendations for senior stakeholders.
• Partner closely with creative and content teams to drive a high-performing, insight-led creative pipeline.
• Champion the use of AI and automation to enhance targeting, bidding, creative workflows, and decision-making.
• Oversee (and remain hands-on with) the planning, launch, scaling, and optimisation of paid campaigns across: Meta (Facebook & Instagram), Google Search & YouTube, Microsoft Ads, TikTok Display and retargeting.
• Own the experimentation and testing roadmap across audiences, creatives, formats, placements, and bidding strategies.
• Work closely with CRO and Lifecycle teams to improve onboarding, trial-to-paid conversion, retention, and upsell performance.
• Monitor competitor activity, platform changes, and emerging channels to identify new growth opportunities.
• Own performance reporting in partnership with Marketing Ops and Analytics. Build and maintain daily, weekly, and monthly dashboards covering growth and efficiency metrics.

Head of Performance Marketing