Clicksign

Product Marketing Specialist

Clicksign

full-time

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • Conduct quantitative and qualitative market analyses, including emerging trends, competition, customer behavior, and metrics such as adoption rates, churn, trial conversion, and industry benchmarks (e.g., growth of the electronic signature subscription market).
  • Define the ICP (Ideal Customer Profile), map the customer journey, and identify friction points or opportunities to optimize retention and satisfaction.
  • Develop strategic positioning frameworks and value propositions, translating complex technical features (such as APIs and integrations) into tangible, measurable benefits.
  • Lead product launch planning and execution, coordinating timelines, resources, and success metrics to maximize impact.
  • Use data analysis tools to extract actionable insights and recommend strategic adjustments aligned with business objectives.
  • Map direct and indirect competitors, analyzing pricing strategies, positioning, market gaps, and disruptive threats.
  • Collaborate with product, sales, and CS teams to align on revenue, adoption, and expansion goals, fostering cross-functional synergies.
  • Act as the “voice of the customer” in product planning, prioritizing features based on feedback and usage data to drive innovation.
  • Conduct customer interviews and research to identify drivers of churn, upsell opportunities, and qualitative insights that inform continuous improvements.
  • Manage internal product communications, including training, updates, and enablement materials for sales and support teams, ensuring message consistency.
  • Lead internal and external stakeholder management, aligning expectations, facilitating cross-functional meetings, and resolving conflicts.

Requirements

  • Bachelor’s degree in Marketing, Journalism, Advertising, Business Administration, Communications, Engineering, or related fields.
  • Proven experience in product marketing, preferably in high-performance environments.
  • Organized, deadline-driven, with a proactive and collaborative mindset to adapt to dynamic environments.
  • Advanced skills in data analysis, metrics, and feedback, with the ability to translate them into actionable strategies.
  • Excellent written and verbal communication skills, focused on storytelling and influencing stakeholders at all levels.
  • Ability to communicate technical insights to non-technical audiences.
  • Familiarity with artificial intelligence (AI) tools for marketing automation, campaign personalization, and predictive analytics.
  • Proficiency in advanced data analysis for data visualization and modeling.
  • Experience with hard skills such as SEO/SEM, marketing automation, and CRM integration.
Benefits
  • 100% remote work.
  • A culture of trust, results-oriented, with ample challenges and learning opportunities.
  • Autonomy and ownership in a collaborative and empathetic environment.
  • A feedback culture and regular 1:1s with supportive leadership and no micromanagement.
  • Comprehensive benefits including: meal/food allowance, childcare assistance, home office support, health plans, education and cultural benefits, Gympass, birthday day-off, discounts on therapy and English courses, among other partnerships.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismetricsSEOSEMmarketing automationCRM integrationAPIsdata visualizationpredictive analyticscustomer journey mapping
Soft Skills
collaborative mindsetdeadline-drivenproactiveexcellent written communicationexcellent verbal communicationstorytellinginfluencing stakeholdersadaptabilitycustomer-centricconflict resolution