Click&Boat

SEO Marketing

• Rebuild and strengthen the foundations of Click&Boat’s search results so they can scale sustainably across markets
• Own and prioritize SEO initiatives across multiple properties, ensuring clear separation between Click&Boat and Boats Group marketplace workstreams
• Define and execute a robust on-page SEO and content strategy tailored to user intent, search opportunity and business priorities
• Lead technical SEO improvements across crawlability, indexation, internal linking, rendering and site performance in close partnership with Product and Engineering
• Design, run and assess SEO experiments through SearchPilot or equivalent testing methodologies to validate impact and guide decisions
• Analyze performance across markets, languages and property types to identify growth opportunities and turn insights into action
• Help embed SEO best practices across the organization by influencing cross-functional teams and championing a strong test-and-learn culture.

Senior SEO Manager

Customer Success Manager

• Define and execute the global CRM lifecycle strategy across all customer segments (renters and boat owners), from onboarding and consideration to booking, post-navigation, and reactivation.
• Lead, mentor, and grow a team of 3 CRM specialists, setting clear objectives aligned with company goals and building a culture of experimentation and accountability.
• Own the automation roadmap: improve existing lifecycle scenarios, design new ones, and continuously optimise through A/B testing and data analysis to maximise incremental revenue and user engagement.
• Plan and execute manual campaigns and go-to-market communications (early booking waves, feature announcements, promotional offers) across markets and languages.
• Drive complex segmentation and personalization leveraging user behavior data, working closely with Data and Tech teams to extract more lifetime value from our user base.
• Manage channel mix strategy across email, push notifications, and SMS — and evaluate new channels such as in-app messaging to expand reach and effectiveness.
• Own the CRM budget (~€400K including team and tooling), ensuring efficient resource allocation and measurable ROI on every initiative.
• Evaluate and potentially lead a CRM platform migration, including vendor selection, implementation, and integration with our tech stack.
• Design and launch a customer loyalty program to drive repeat bookings and long-term engagement.
• Stay ahead of industry trends, particularly around AI-driven personalization, and identify opportunities to integrate new technologies into the CRM function.

Senior SEO Manager

Head of CRM