Cleveland Clinic

SEO Analyst

Cleveland Clinic

full-time

Posted on:

Location Type: Remote

Location: Florida • Nevada • United States

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Tech Stack

JavaScriptSitecoreWordPress

About the role

  • The SEO Analyst is responsible for planning, implementing and managing Cleveland Clinic’s SEO strategy to drive search engine rank performance, traffic, engagement and conversions.
  • Develop and manage optimization strategies that increase Cleveland Clinic’s search engine results rankings.
  • Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
  • Perform keyword and SEO competitor analysis.
  • Develop and execute effective link-building strategies.
  • Optimize on-page elements such as title tag, meta description, URL, headings, images and internal links.
  • Research and create strategies to address SEO trends across channels (e.g. mobile, video, image and voice recognition).
  • Partner with enterprise counterparts to promote SEO best practices and lead SEO training opportunities for other marketing team members and stakeholders.
  • Monitor daily performance metrics to understand SEO strategy performance.
  • Stay on the cutting edge of SEO best practices tools and techniques.

Requirements

  • Education required: Bachelor’s degree in marketing, advertising, communications, business or a related area.
  • 4 years of experience in successfully developing and executing SEO campaigns.
  • An additional 3 years relevant digital marketing experience and a high school diploma or GED may be considered in lieu of a bachelor’s degree.
  • Basic knowledge of HTML, CSS and JavaScript.
  • Understanding of search engine algorithms and ranking methods.
  • Expert-level experience with SEO industry programs and data mining tools such as Google Analytics and SEMrush.
  • Experience with CMS platforms such as SiteCore and WordPress.
  • Experience with content management tools such as ClickUp, Trello WorkFront or Basecamp.
  • Ability to complete competitive analysis of other companies within the industry.
  • Ability to analyze high volumes of data on a daily basis.
  • Language required: English.
Benefits
  • We know that fully supporting our caregivers is what creates the best outcomes for our patients.
  • Our outstanding, comprehensive offerings are an investment in your health, well-being and future.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEO strategykeyword researchlink-building strategieson-page optimizationHTMLCSSJavaScriptdata analysissearch engine algorithmsranking methods
Soft Skills
communicationcollaborationtraininganalytical thinkingproblem-solving