Clearwater Analytics

Field Marketing Lead, Insurance Solutions

Clearwater Analytics

full-time

Posted on:

Location Type: Office

Location: Boise • Idaho • New York • United States

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Salary

💰 $100,000 - $168,000 per year

Job Level

Senior

About the role

  • Develop and execute field marketing the insurance sector ensuring alignment with Clearwater’s global marketing and sales goals.
  • Collaborate with sales leadership to identify key accounts and create tailored marketing programs aimed at driving results.
  • Develop messaging and field campaigns that emphasize Clearwater’s value proposition and address the unique challenges faced by public and private asset allocators, banking institutions, and energy companies.
  • Lead a variety of marketing activities, including hosted events, tradeshows, webinars, executive programs, and targeted digital campaigns.
  • Drive ABM initiatives for focusing on landing and expanding the highest priority accounts of the company.
  • Ensure the successful execution of events and campaigns, focusing on measurable outcomes including lead generation, revenue, new logo capture, and ROI.
  • Work closely with product marketing to develop tailored content and sales enablement materials for asset allocators, banking institutions, and energy sector organizations.
  • Align with demand generation teams to create complementary digital campaigns that enhance engagement.
  • Partner with sales teams to gather insights, refine strategies, and deliver impactful programs that accelerate opportunities.
  • Define KPIs and track the performance of field marketing initiatives, including pipeline contribution and marketing-sourced revenue.
  • Utilize data and insights to optimize campaigns and events, ensuring continuous improvement and maximum impact.
  • Provide performance reports and insights to marketing and sales leadership.

Requirements

  • 7+ years in field marketing, ABM, or demand generation, with a focus on financial services or insurance.
  • Deep understanding of asset allocators, banking institutions, and energy sector organizations, including their operational needs, regulatory challenges, and decision-making processes across private and public sectors.
  • Proven ability to lead cross-functional initiatives and collaborate with sales and marketing stakeholders.
  • Extensive experience in planning and executing events targeting senior decision-makers in asset allocation, banking, and energy sectors.
  • Proficiency in data-driven decision-making, with experience tracking ROI and pipeline contribution.
  • Bachelor’s degree (BA/BS) in Marketing, Business, Finance, or a related field.
Benefits
  • health/vision/dental insurance
  • 401(k)
  • PTO
  • parental leave
  • medical leave
  • STD/LTD insurance benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingaccount-based marketing (ABM)demand generationevent planningcampaign executiondata-driven decision-makinglead generationROI trackingsales enablementdigital marketing
Soft Skills
collaborationleadershipstrategic thinkingcommunicationinsight gatheringperformance trackingcontinuous improvementprogram managementrelationship buildingcross-functional teamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Finance