Clear Channel Outdoor

Director, Destination Marketing – Tourism

Clear Channel Outdoor

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • Pennsylvania • United States

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Salary

💰 $125,000 per year

Job Level

Lead

About the role

  • Lead Tourism industry sales efforts for the Nation’s most powerful Out of Home offering as Director, Destination Marketing & Tourism Partnerships.
  • Drive growth within the destination marketing vertical, by developing client and agency relationships that expand revenue and increase advertising investment in Clear Channel Outdoor Assets.
  • Drive tourism industry investment in Clear Channel advertising inventory including traditional Outdoor, DOOH, Airport, Experiential and Mobile offerings.
  • Generate integrated media proposals to achieve tourism/visitor business objectives.
  • Exceed revenue growth targets, on annual basis for clients within the travel/tourism vertical including Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), Tourism Boards, Group Travel / MICE (Meetings, Incentives, Conventions & Exhibitions) & more.
  • Be the expert on DMOs, understanding how they operate, make decisions, and measure success to craft impactful advertising solutions.
  • Identify incremental opportunities for CCO within existing Travel Trade & Leisure Market customer groups.
  • Navigate senior level client leads within the travel/tourism industry sector to secure business meetings on initiative-taking opportunities for CCO.
  • Leverage tools, resources & research to discover and connect with qualified prospects more effectively.
  • Ensure customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance staff.
  • Utilize Salesforce and help manage sales pipeline to provide visibility to colleagues and management.
  • Represent Clear Channel Outdoor at Conferences, Trade Shows and State/Local Tourism and Travel Summits.

Requirements

  • Bachelor’s degree preferred or equivalent combination of education, training, experience, or military experience.
  • Four (4) + years of direct client marketing experience in the travel industry/tourism vertical.
  • Progressive sales experience and success using consultative, customer needs analysis methods.
  • Media sales experience preferred.
  • Proven ability to consistently generate new business among destination marketing organizations - identifying qualified prospects, securing meetings, conducting effective CNAs, uncovering opportunities, and shepherding them through closing and on to renewal.
  • Demonstrated track record of driving growth.
  • Proficient in Microsoft Office applications (i.e., Word, Excel, Outlook, and PowerPoint) and social media platforms.
  • Public Speaking Experience gathering, analyzing, and interpreting tourism-related data (e.g., visitor trends, economic impact, demographics) to support funding applications and strategic planning.
  • Able to travel outside of the office at least 50% of the time for meetings and industry events.
  • Must possess a valid driver’s license.
  • Must have access to a reliable vehicle.
  • Open to candidates located outside of NYC, Allentown, Chicago.
Benefits
  • Multiple Medical, Dental, and Vision Plans to choose from
  • Health Care Spending Accounts (HSA and FSA Options)
  • Medicare Assistance
  • Dependent Care Flexible Spending Account
  • Optional Short Term and Long Term Disability Plans
  • Company Paid Employee Life and AD&D Insurance
  • Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
  • Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
  • Pre-Tax Commuter Spending Account
  • Employee Assistance Program (EAP)
  • 401(k) Savings Plan with company match
  • Paid Time Off (Accrued Vacation and Sick Plans)
  • Free Digital Gym Membership and Discounted Memberships
  • Professional Development Opportunities
  • Employee Resource Groups
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
client marketingsales pipeline managementconsultative salescustomer needs analysismedia salesdata analysistourism-related data interpretationrevenue growth strategiesadvertising solutions developmentbusiness development
Soft Skills
relationship buildingcustomer satisfactionpublic speakingstrategic planningcommunicationnegotiationleadershipproblem-solvingteam collaborationinitiative-taking
Certifications
Bachelor's degreevalid driver's license