Clay

Frontend Engineer

• Build high-converting web experiences in Webflow. You'll own the development of landing pages, conversion funnels, and website features from concept through launch. This includes writing custom JavaScript for interactive elements, building CMS architectures, and pushing Webflow to its limits with advanced functionality. You'll ship quickly with a fast launch cadence, moving from brief to production-ready code without heavy handoffs.
• Develop the technical infrastructure that powers growth. You'll architect and implement the integrations, APIs, webhooks, and automation that connect our web properties to the broader marketing and sales stack. This means building custom middleware, debugging complex integration issues, implementing event tracking architectures, and ensuring data flows seamlessly between Webflow, our CRM, analytics platforms, and marketing automation tools. You'll write production-grade code that's maintainable, scalable, and built to last.
• Own conversion optimization through code. You'll design and implement A/B testing frameworks, experimentation infrastructure, and personalization engines that enable systematic improvement of conversion rates. You'll analyze funnel data to identify bottlenecks, translate insights into technical solutions, and build features that reduce friction and drive measurable improvements in key metrics.
• Ship with technical excellence and collaborate. You'll balance speed with quality, knowing when to refactor and when to iterate. You make strong technical decisions under pressure, keep stakeholders informed without slowing down, and refine based on real performance data and conversion metrics. You're opinionated about code quality, web performance, and best practices, but pragmatic about shipping.
• Collaborate to translate business goals into technical solutions. You'll partner closely with Marketing, Product, and Growth teams to understand objectives and build the technical solutions that deliver results. You're comfortable leading development projects, providing technical guidance to stakeholders, and supporting new initiatives through launch. You translate non-technical requirements into clean, efficient code.
• Push technical boundaries while maintaining reliability. You'll explore new ways to create standout web experiences—whether that's implementing advanced animations with GSAP, building interactive elements with Three.js, or creating dynamic personalization systems. But you never sacrifice performance, accessibility, or conversion for flashy features. Every technical decision serves the user experience and business goals.

Senior Web Developer – Growth & Conversion Optimization

Product Marketing

• Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
• Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
• Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals
• Create training programs and sales assets that help reps have better conversations and close more deals
• Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
• Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process
• Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
• Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
• Develop pricing and packaging recommendations based on value drivers and competitive dynamics
• Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks
• Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels
• Build feedback loops between market experimentation and product positioning to refine our approach based on performance data