Product Marketing

Clay

Product Marketing Manager driving growth and go-to-market strategies for Clay's innovative solutions. Collaborating across teams and shaping product narratives to capture market opportunities.

Posted 4/2/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLead💰 $180,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals
Create training programs and sales assets that help reps have better conversations and close more deals
Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process
Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
Develop pricing and packaging recommendations based on value drivers and competitive dynamics
Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks
Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels
Build feedback loops between market experimentation and product positioning to refine our approach based on performance data

Requirements

What you’ll need

8-10 years of professional experience in product marketing, go-to-market strategy, or related roles; previous experience in product, sales, and analytical fields like investment banking and consulting is a plus
4+ years in B2B SaaS product marketing at high-growth companies with complex product surface areas
Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Experience working across sales-led and product-led growth motions
Impact-focused mindset: Deep understanding of customer buying processes, sales cycles, and the ability to diagnose and optimize a revenue funnel
Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props

Benefits

Comp & perks

All employees can work for free with world-class coaches who specialize in creativity, management, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategycompetitive intelligencesales enablementpricing strategymarket analysiscustomer proof pointsROI frameworksB2B SaaSrevenue optimization

Soft Skills

collaborationcommunicationanalytical thinkingimpact-focused mindsetcustomer-centric approachproblem-solvinginfluencingstrategic thinkingadaptabilityrelationship building