Clay

Founding Marketer

Clay

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers
  • Translate Clay’s product capabilities into clear, differentiated value propositions and use cases
  • Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly
  • Pressure-test messaging in real sales conversations and refine continuously
  • Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
  • Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context)
  • Help sales teams articulate *why Clay*, *why now*, and *why us vs alternatives*
  • Ensure consistency in how Clay is positioned across the full enterprise buying committee
  • Support in-person community events, executive dinners, and conferences in EMEA
  • Define event themes, talk tracks, and narratives rooted in product value
  • Decide *who should be invited* based on ICP fit and active opportunities
  • Capture qualitative feedback from the field to inform positioning and enablement
  • Synthesize insights from sales calls, demos, objections, and wins/losses
  • Share EMEA-specific learnings with Product Marketing and Product teams
  • Influence roadmap, packaging, and messaging with real buyer evidence
  • Refine Clay’s story based on what actually moves deals

Requirements

  • Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts.
  • Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
  • Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
  • Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
  • Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
  • Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
  • Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process.
  • Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
Benefits
  • 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingpositioningmessagingnarrativessales enablementB2B SaaSvalue propositionspipeline managementdeal progressionbuyer objections
Soft Skills
strong written communicationstrong verbal communicationanalytical instinctsability to operate in ambiguityhands-on mindsetexecution biascollaborationadaptabilitystorytellingfeedback synthesis