Diagnose the real constraints to revenue growth—whether conversion, activation, churn, or product experience—and prioritize the changes most likely to move the needle
Own and improve the full Sparks funnel; be willing to redesign onboarding flows, paywalls, and core mechanics when needed, not just run incremental tests
Ship at least one meaningful experiment per week, with clear hypotheses, instrumentation, and documented learnings
Build and maintain a prioritized growth roadmap informed by funnel analysis, user research, and data—without relying on dedicated data science support
Develop a deep understanding of why parents retain or cancel and translate those insights into product improvements
Partner directly with engineering: write clear specs and work hands-on to get things shipped
As Sparks begins experimenting with paid acquisition, help design the product loops that make paid channels ROI-positive

Requirements

Grown a paid consumer product through the $1M–$10M revenue phase (or equivalent early-scaling stage)—you know what it's like when infrastructure is thin and you have to figure things out yourself
Owned paid conversion, activation, and retention—not just acquisition or marketing channels
Fluent in subscription economics: you think in terms of LTV, retention curves, churn cohorts, and what drives them in product
High-velocity experimentation: you design clear hypotheses, ship fast, and know how to extract signal from imperfect data
Self-sufficient with data: can write SQL, build dashboards, and analyze funnels without a dedicated data scientist
Uses AI tools as a daily force multiplier—including prototyping and building PoCs—to move faster than the team size would suggest
3+ years in a growth PM or equivalent role at a consumer company, with a consistent shipping cadence and clear metrics to show for it
No need for large teams, heavy process, or mature infrastructure to be effective—you thrive with constraints.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisfunnel analysissubscription economicsLTVretention curveschurn cohortshigh-velocity experimentationhypothesis designdashboard building

Soft Skills

self-sufficiencyproblem-solvingcollaborationcommunicationadaptabilityprioritizationcritical thinkingdata-driven decision makingcreativityresilience