CLASP

Recruitment Marketing Manager

CLASP

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Develop structured communication plans for students at different stages of the journey - at scale and individually as needed.
  • Engage students individually and at scale via email, social media, content marketing, text, WhatsApp, podcasts, conferences and events, social media, Reddit, and emerging channels.
  • Address objections, clarify program details, and motivate students to complete their applications.
  • Develop structured touchpoints (email cadences, group sessions, office hours, AMAs) to maintain momentum.
  • Use AI and automation (HubSpot) wherever possible to maximize impact
  • Own __clasp.com/students__ site and optimize for conversion
  • Launch and manage small role-based communities (e.g., PTs, CRNAs, Rad Techs) to foster connection and peer reinforcement.
  • Create newsletters
  • Attend virtual and in-person student events to convert interest into completed applications.
  • Use database and cohort marketing to continue the dialogue with students event after they have been accepted.
  • Systematically collect student feedback and translate insights into improvements across messaging and employer positioning.
  • Create scaled student ambassador program to drive more applications via word-of-mouth.
  • Host office hours for students regularly
  • Collect student testimonials regularly, and deploy them to all relevant channels.
  • Translate student insights into playbooks that improve conversion and retention.
  • Work collaboratively with Partner Success to ensure goals are met for each partner.
  • Run student interviews for new roles when launched.
  • Design and execute a comprehensive 360° engagement strategy to convert interested students into completed, placed candidates.
  • Manage and optimize the student pipeline, ensuring timely follow-ups and zero drop-off due to operational gaps.
  • Track and improve key metrics: application completion, time-to-completion, role-level conversion, and attrition.

Requirements

  • 5+ years in recruitment marketing, ideally in Healthcare
  • Comfort developing scaled marketing plans to deliver on conversion metrics
  • Equally comfortable speaking 1:1 with students as needed (could be up to 20% of your time)
  • Strong communicator across email, SMS, and social platforms
  • Highly organized and systems-oriented; must be proficient in HubSpot
  • Energized by early-stage environments where you build as you go
  • Deeply motivated by expanding access to meaningful work.
Benefits
  • Competitive cash and equity compensation.
  • Health, dental, and vision insurance.
  • 401(k) plan and commuter benefits.
  • Flexible PTO policy.
  • Opportunities to grow and thrive in a fast-paced, mission-driven environment alongside a stellar team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
recruitment marketingmarketing plansconversion metricsstudent engagement strategydatabase marketingcohort marketingstudent feedback collectionapplication completion trackingattrition analysis
Soft Skills
strong communicationorganizational skillssystems-orientedcollaborativemotivationaladaptabilityinterpersonal skillsproblem-solvingleadership